Sustainable Brand Marketing & Communications
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Apparel companies are investing in strategies to promote their sustainability efforts through compelling brand marketing and awareness campaigns.
Sustainability Strategy: Sustainable Brand Marketing & Communications
Sustainability Strategy Definition: Company invests in marketing and education around sustainability through engagement campaigns and branding
Mediating Factors:
- Customer Loyalty: Attract an increasing number of conscious buyers & consumers, while reducing retention costs
- Employee Relations: Improve employee workplace culture and retain talent
- Media Coverage: Increase a company's media presence with the development of both traditional and social media content
- Sales and Marketing: Increase volume of sales through brand and marketing policies
- Supplier Relations: Improve upon the relationships between the company and its suppliers
- Stakeholder Engagement: Improve goodwill amongst the broader stakeholder community (i.e. NGOs)
- Risk Management: Encourage risk mitigation and resilience within the value chain
Mapping Sustainability Strategies, Practices, and Sub-Practices Across the Value Chain
Sustainable Brand Marketing and Communications Walkthrough
Interested in learning how your company can invest in sustainability strategies like marketing and communications? NYU Stern CSB offers a deeper dive into the practices, sub-practices, mediating factors surrounding this sustainability strategy.
Monetization Toolkit
Interested in how we quantify apparel sustainability strategies? Explore NYU Stern CSB's Excel Toolkit that we use to help organizations understand how investing in sustainability initiatives can benefit their bottom line.