NYU Stern CSB Director, Tensie Whelan was featured in Invest for Good's article, "The Case for Sustainable Business." She speaks to CSB's Return on Sustainability Investment (ROSI) methodology, which allows companies to monetize benefits accrued by integrating sustainability in their supply chains. Some of these benefits include increased employee engagement, operational efficiency, and supplier loyalty. 

Whelan pushes for long-term value creation that can be accomplished by transitioning from shareholder capitalism to stakeholder capitalism. With the rise of conscious consumers, ROSI offers a mechansim by which companies can track what has up until this point been regarded an "intangible" value. 

Excerpt: "ROSI does what others have not been very good at doing up until now - tracking how the numbers stack up in favour of sustainability."

Read the full article here.