Center for Sustainable Business | About Randi Kronthal-Sacco

Randi Kronthal-Sacco (Stern ‘83) is a Senior Scholar at the NYU Stern Center for Sustainable Business. Ms. Kronthal-Sacco leads CSB’s research in the areas of marketing and brands including the Sustainable Market Share Index™ and is responsible for corporate outreach.

With over 25 years of packaged goods and pharmaceutical experience, Ms. Kronthal-Sacco most recently was the Chief Marketing Officer at Rodan + Fields®. Ms. Kronthal-Sacco spent over 18 years as a Senior Executive at Johnson & Johnson®, where she served as Worldwide Vice President on two of the company’s most important franchises, Johnson’s Baby and Women’s Health. Prior to her role at Johnson & Johnson, Ms. Kronthal-Sacco served in various product management capacities for 8 years at Kraft Foods including Director, Desserts Division.

Ms. Kronthal-Sacco currently serves as a member of the Board of Directors at GlobeScan. Ms. Kronthal-Sacco holds a Bachelor of Business Administration in Marketing from Emory University and a Master in Business Administration in Finance from New York University Stern School of Business. Her research has been cited in Harvard Business Review, Fortune, GreenBiz, among others.

Ms. Kronthal-Sacco can be reached at rks8@stern.nyu.edu.

Notable Publications:

• Effective Sustainability Communications: A Best Practice Guide for Brands & Marketers (June 2023)
• Sustainable Market Share Index™ (Updated April 2024)
• Sustainable Purchasing Patterns and Consumer Responsiveness to Sustainability Marketing Messages (Hapres Journal of Sustainability Research, March 2020)
• Research: Actually Consumers Do Buy Sustainable Products (Harvard Business Review, June 2019)

Notable Features:

• Some politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction (Fortune, October 2023)
• Research: How to Effectively Market Green Products (HBR, July 2023)
• Grove Collaborative Enters Physical Retail With Target (AdWeek, April 2021) 
• P&G’s Marc Pritchard, UN’s Maher Nasser Talk Sustainability and DEI (AdWeek, April 2021) 
• Trust, Demand, Sustainability: What’s Next for the CPG Industry? (AdWeek, March 2021)
• Despite Pandemic, Demand for Sustainable Consumer Packaged Goods Has Grown (AdWeek, March 2021)
• Saplings fly off the shelves as consumer brands turn green (Financial Times, February 2021)
• HowGood Raises $6 Million To Keep Up With Demand For Its Sustainability Database (Forbes, February 2021)
• Why CPG Companies Can No Longer Afford to Make Products that Harm the Planet (AdWeek, February 2021)
• How do you make your company carbon-neutral? (The Economist, November 2020)
• Now Is a Good Time for Brands to Press Pause and Create a More Sustainable Path Forward (AdWeek, April 2020)