CSB Founding Director, Tensie Whelan, and Associate Director of Communications, Alison Berg, share how an aligned communications strategy is essential to realizing the full benefits from sustainability. The piece makes suggestions for managing internal, corporate, consumer, investor, and regulatory communications.

Successfully embedding sustainability into core business strategy has several benefits: It can help pinpoint material issues, identify key stakeholders, drive better financial performance, build a positive culture, and optimize governance as we’ve discussed throughout this series. But it’s difficult to get these initiatives off the ground or capture their full value if an aligned and authentic communications strategy is missing. Comprehensive communications is not a one-and-done endeavor. Instead, it’s an ongoing effort that requires careful consideration of each stakeholder group as a unique audience. Here’s a guide to setting your company up for success when it comes to relaying the narrative of impact. 

Read the full piece on Trellis (formerly GreenBiz) here.