The Quartzy references NYU Stern CSB's Sustainable Market Share Index research in response to H&M's sustainability focused marketing push.

Excerpt: "The Consumer Authority says it believes businesses are becoming more conscious of their environmental impact, and more aware that consumers care. An extensive review of five years of consumer-product sales by researchers at New York University’s Stern Center for Sustainable Business found that products marketed as sustainable saw sales grow much faster than products not marketed that way."

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