In the final piece in our series about embedding sustainability, Founding Director Tensie Whelan and ROSI Research Lead Chisara Ehiemere tackle common barriers to taking these actions.

Even with a clear roadmap, implementing sustainability into core business strategies can have its challenges. After all, your company may have been running successfully for decades, and change can be difficult. With that in mind, we put together a list of common barriers that can arise, along with suggestions on how to keep moving forward.

The article provides suggestions on addressing knowledge gaps by employees, conflicting KPIs, consumer interest, fear of failure, meauring value of sustainability, and feeling stuck.

Read the full article on Trellis (formerly GreenBiz) here.