Using data from CSB’s Sustainable Market Share Index study, a new article by the U.S. Chamber of Commerce details how the packaged food industry is increasingly investing in sustainability initiatives due to a shift in consumer demand. From start-ups to large conglomerates, sustainability has become the industry’s catalyst for innovation and a measure of competitive advantage.
 
Excerpt: “The NYU-IRI study concluded that sustainably marketed products are responsible for more than half the growth in packaged food products since 2013, according to Tensie Whelan, professor at NYU Stern School of Business and director of the Stern Center for Sustainable Business...The study is considered groundbreaking because it’s the first major in-depth analysis to reveal the return on investment of packaged food brands marketed on sustainable attributes.”

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