GlobeScan and NYU Stern CSB invite you to join us on May 15, 2025, at 11:00 AM Eastern time for a webinar that will explore recent consumer insights in the United States on the sustainability agenda and purchasing trends. 

Where are Americans on the sustainability agenda? How have their concerns, expectations and behaviors changed since the election of President Trump regarding climate change, DEI, and the role of business in society?

In late March 2025, GlobeScan updated its 2024 consumer research in the US to try to answer these questions and assess how consumer perspectives may be shifting in response to recent economic and political events.

To help close the “say-do gap” theory on consumer behavior, NYU Stern Center for Sustainable Business (CSB) recently released its 2024 Sustainable Market Share Index, analyzing real purchasing data for CPG products marketed as sustainable compared to conventionally marketed counterparts across categories, as well as average price premiums enjoyed by sustainable products.

The webinar will be moderated by Tensie Whelan, Distinguished Professor of Practice in Business and Society and Founding Director of the NYU Stern Center for Sustainable Business, and will feature Randi Kronthal-Sacco, Senior Scholar, NYU Stern Center for SustainableBusiness, and Chris Coulter, CEO, GlobeScan.