Luxury Marketing
This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system.
Sample Courses:
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| *with approved luxury project. Please note that this is a selection of courses and is subject to change. For more information, visit the course index. | |
Especially Applicable to Careers in Marketing and Luxury Retail such as:
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