Books Worth Reading 2021
Faculty Releases
Aesthetics and Style
in Strategy
by Gino Cattani, professor of
management and organizations,
and Simone Ferriani, Frédéric Godar,
and Stoyan Sgourev
Noting the rise of aestheticism
in contemporary culture, this
systematic survey examines the
interface between the aesthetic
and strategic domains and lays
the foundation for an aesthetic
turn in strategy.
Blood, Powder, and Residue:
How Crime Labs Translate
Evidence into Proof
by Beth Bechky, Seymour Milstein
professor of ethics and corporate
governance and strategy
A vivid and sometimes
harrowing picture of the lives
of highly trained experts
tasked with translating their
knowledge for the world
of law and the public, who
depend on it to deliver justice.
Brand Elevation: Lessons
in Ueber-Branding
by JP Kuehlwein, adjunct assistant
professor, and Wolfgang Schaefer
This hands-on, how-to guide
explains and illustrates
how brands across industries
acquire meaning and become
peerless and priceless in the
hearts and minds of customers
and other key stakeholders.
Creating pricing power through
premium branding.
Information for Efficient
Decision Making: Big Data,
Blockchain and Relevance
by Kashi R. Balachandran, professor emeritus of accounting
and operations management
A handbook for understanding
the progress in data collection,
the pros and cons of collecting
information on decentralized,
publicly available ledger,
and various applications.
New Developments in
Evolutionary Innovation:
Novelty Creation in
a Serendipitous Economy
by Gino Cattani, professor of
management and organizations,
and Mariano Mastrogiorgio (eds.)
New scholarly insights, case
studies, and formal models
guide an exploration of the latest
developments in evolutionary
theory as applied to innovation,
management, and economics.
Post Corona: From Crisis
to Opportunity
by Scott Galloway, professor
of marketing
An argument that outlines how
the pandemic has accelerated
trends already underway,
delivering opportunities for
some industries and struggles
for others, while exposing
a widening gap in visions
for America.
Rethinking Luxury
Fashion: The Role
of Cultural Intelligence
in Creative Strategy
by Thomaï Serdari, adjunct professor and director
of Fashion & Luxury MBA
A study of brands, their
products, and signature
experiences, as well as their
relationship with consumers,
that defines the dynamics that
push labels in and out of fashion.
Unsettled: What Climate
Science Tells Us, What It
Doesn’t, and Why It Matters
by Steven Koonin, professor of information, operations
& management sciences
Insights and perspectives,
free of political agendas, about
climate and energy issues,
providing a nuanced view
of the factual evidence
and what it could realistically
mean for the future.