Luxury Marketing Specialization
The specialization in luxury marketing allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. This is an important part of the economy, both in the US and worldwide. Marketing luxury products and services presents a number of unique challenges including the nature of the target market, importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system. This specialization offers a wide range of courses, including the Doing Business in Italy, which takes place in Milan during Spring Break and provides students with exposure to the high fashion and luxury industry in one of the fashion capitals of Europe. Luxury industry companies who have hired Stern graduates recently include Louis Vuitton, Bloomingdale's, Chanel, Coach, Hermès, and Tiffany.
Academic Advisor: Professor Thomaï Serdari, 212-998-0540 (For Stern MBA Students Only)
Non-Stern MBA students must follow the cross-registration procedures in order to take Stern classes.
Course List
Part I of the Specialization:
REQUIRED:
MKTG-GB.2326 Luxury Marketing (3 credits) or MKTG-GB.2126 Luxury Marketing (1.5 credits)
Part II of the Specialization:
Complete the remaining credits for the specialization with the addition of courses from this list:
| Course Number | Course Title |
| DBIN-GB.3111 | Doing Business in Italy (Luxury Retail & Branding) |
| DBIN-GB.3124 | Doing Business in France (Luxury & Marketing) |
| INTA-GB.3312 | Intl Immersion: Luxury & Retail |
| INTA-GB.3344 | Fashion Law and Business |
| MKTG-GB.2128 | Consultative Selling |
| MKTG-GB.2129 | Sales Management |
| MKTG-GB.2147 | Consumer Behavior |
| MKTG-GB.2153 | Pricing |
| MKTG-GB.2347 | Consumer Behavior |
| MKTG-GB.2350 | Marketing Planning & Strategy, with approved luxury project** |
| MKTG-GB.2353 | Pricing |
| MKTG-GB.2355 | Retail Strategy & Analytics |
| MKTG-GB.2365 | Brand Strategy, with approved luxury project** |
| MKTG-GB.2368 | Consulting Lab: Branding & Innovation, with approved luxury project** |
| MKTG-GB.2371 | Innovation and Design, with approved luxury project** |
| MKTG-GB.2376 | Next Gen Fashion, with approved luxury project** |
| MKTG-GB.3150 | Marketing Planning & Strategy |
| OPMG-GB.2306 | Supply Chain Management (Business Logistics) |
| OPMG-GB.2308 | Retail Operations & Supply Chain Management |
Maximum of 3 credits from the list below:
| Course Number | Course Title |
| INTA-GB.3313 | Luxury & Retail Digital Solutions, with approved luxury project** |
| INTA-GB.3314 | Luxury & Retail Solutions with approved luxury project** |
* Course is not currently offered, but is still applicable.
**As of Summer 2018, in order for these courses to count toward the Luxury Marketing Specialization, the course project must focus on luxury. Once your professor has approved a luxury project and completed this form, you must submit the form to Academic Affairs and Advising.
For course descriptions, please see the Office of Records & Registration website.