Four School Conference
The 2015 Four School Conference was held at New York University on Friday, April 24th, 2015.
Four School brings together the country's most prominent marketing researchers to share and present research from NYU Stern School of Business, Columbia Graduate School of Business, The Wharton School at the University of Pennsylvania, and Yale School of Management.
2015 Four School Conference Speaker Schedule
For a look at the presentation abstracts, please click here. Materials on this site should not be reproduced or quoted without permission from the authors.
Four School 2014 was held at Yale School of Management on Friday, May 2nd, 2014.
2015 Four School Conference Speaker Schedule
For a look at the presentation abstracts, please click here. Materials on this site should not be reproduced or quoted without permission from the authors.
| Speaker | Time | Title |
|---|---|---|
| Andrea Bonezzi Assistant Professor of Marketing Stern School of Business, New York University |
10:00 a.m. | A Relationship Account of Marketing Rewards |
| Scott Shriver Assistant Professor of Marketing Columbia Business School, Columbia University |
11:30 a.m. |
Structural Analysis of Multi-Channel Demand |
| Rom Schrift Assistant Professor of Marketing The Wharton School, University of Pennsylvania |
2:00 p.m. |
Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences |
| Kosuke Uetake Assistant Professor of Marketing Yale School of Management, Yale University |
3:30 p.m. |
Signaling in Online Credit Markets (joint with Kei Kawai and Ken Onishi) |
Four School 2014 was held at Yale School of Management on Friday, May 2nd, 2014.
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