Marketing Seminar Series: 2005-2021
Listed below is information on past Marketing Research Seminar Series.
Fall 2021
Spring 2021 (virtual)
Fall 2020 (virtual)
Spring 2020
Fall 2019
Spring 2019
Fall 2018
Spring 2018
Fall 2017
Spring 2017
Fall 2016
Spring 2015
Fall 2014
Spring 2014
Fall 2013
Spring 2013
Fall 2012
Spring 2012
Fall 2011
Spring 2011
Fall 2010
Spring 2010
Fall 2009
Spring 2009
Fall 2008
Spring 2008
Fall 2007
Spring 2007
Fall 2006
Spring 2006
Fall 2005
Spring 2005
| Speaker | Date | Title |
|---|---|---|
| Madhav Kumar (MIT) |
10/05/21 | Scalable bundling via dense product embeddings |
| Samuel Goldberg (Kellogg) |
10/08/21 | Designing Monitoring Programs |
| Michael Kurish (Wharton) | 10/12/21 | Does the Oine Environment Impact Online News Browsing: Evidence from Migration |
| Isamar Troncoso (USC) | 10/15/21 | Look the Part? The Role of Profile Pictures in Online Labor Markets |
| Runshan Fu (Carnegie Mellon) | 10/19/21 | How Does Zestimate Affect Housing Market Outcomes Across Socio-economic Segments? |
| Hortense Fong (Yale) | 10/26/21 | A Theory-Based Interpretable Deep Learning Architecture for Music Emotion |
| Yu Ding (Columbia) | 11/02/21 | Fact-Checking Matters:A Novel Crowdsourcing Approach for Improving the Information Ecosystem |
| Ike Silver (Wharton) | 11/05/21 | Self-Censorship and the Strategic Omission of Facts from Coummincation |
| Chang-Yuan Lee (Boston University) | 11/09/21 | Noise Increases Anchoring Effects |
Spring 2021 (virtual)
| Speaker | Date | Title |
|---|---|---|
| Dan Schley (RMS) |
02/05/21 | How Categorization Shapes the Probability Weighting Function |
| Wes Hartmann (Stanford) |
03/26/21 | Valuing the Computing Intelligence of Technology |
| Doug Chung (HBS) | 04/02/21 | The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training |
| Anthony Dukes (USC) | 04/09/21 | Advertising Content and Viewer Attention: The Role of Ad Formats |
| Duncan Simester (MIT) | 04/23/21 | Price Frictions, Product Assortments, and the Success of New Products |
| Stephanie Chen (LBS) | 04/30/21 | We Do What We Are: Representation of the Self-Concept and Identity-Based Choice |
Fall 2020 (virtual)
| Speaker | Date | Title |
|---|---|---|
| Wendy De La Rosa (Stanford) |
09-02-20 | The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending |
| Sanjog Misra (Chicago) |
09/18/20 | Deep Architectures for Individual Heterogeneity |
| Scott Kaplan (Berkeley) | 10/16/20 | Entertainment Utility from Skill and Thrill |
| Bart Bronnenberg (Tillburg) | 10/23/20 | Gains from Convenience and the Value of E-commerce |
| Simona Botti (London) | 11/06/20 | Control and information: What is the value of knowing an undesirable, unavoidable future? |
| Scott Neslin (Dartmouth) | 11/13/20 | The Role of the Physical Store: Developing Customer Value through “Deep Product” Purchases |
| Eduardo Andrade (EBAPE) | 11/20/20 | Your Need Doesn’t Appeal to Me: How Social Class Shapes Donation Allocation Preferences |
| Aviv Nevo (Wharton) | 12/04/20 | The Tragedy of the Last Mile: Economic Solutions to Congestion in Broadband Networks |
Spring 2020
| Speaker | Date | Title |
|---|---|---|
| Olivier Toubia (Columbia) |
02/07/20 | Quantifying the Shape of Narratives |
| Dokyun Lee (Carnegie Mellon) |
03/06/20 | Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration |
Fall 2019
| Speaker | Date | Title |
|---|---|---|
| Tommaso Bondi (NYU Stern) |
9/13/2019 | |
| Marti Subrahmanyam & Matthias Pelster (NYU Stern) |
9/20/2019 | Attention Triggers and Retial Investors' Trading Behavior |
| Buffy Mosley (Emory) | 9/27/2019 | The Effects of Facial and Text-Based Emotions on Social Media Engagement |
| Yewon Kim (Chicago) | 10/4/2019 | Customer Retention Under Imperfect Information |
| Dinara Akchurina (INSEAD) |
10/8/2019 | Study Before Play: Pairing Educational and Entertaining Content to Align Usage and Purchase Decisions |
| Josh Lewis (Wharton) | 10/15/2019 | Prospective Outcome Bias: Incurring (Unnecessary) Costs to Achieve Outcomes That Are Already Likely |
| Aaron Barnes (University of Illinois) |
10/25/2019 | Deny the Voice Inside: Accessible Preferences Can Impair Choice and Reduce Word of Mouth in Interdependent Contexts |
| Ilya Morozov (Stanford) |
11/1/2019 | Measuring Benefits from New Products in Markets with Information Frictions |
| Travis Oh (Columbia) | 11/8/2019 | The Liberating Engagement Theory of Consumer Fun |
| Irene Scopelliti (Cass Business School) |
11/12/2019 | Debiasing Decision Making through Observational Learning |
Spring 2019
| Speaker | Date | Title |
|---|---|---|
| Amin Sayedi (University of Washington) |
2/1/2019 | Private and Open Exchanges in Display Advertising |
| Georgios Zervas (Boston University) |
2/8/2019 | The Welfare Impact of Consumer Reviews: A Case Study of the Hotel Industry |
| Bart de Langhe (ESADE/University of Colorado-Boulder) |
2/15/2019 | Rethinking Scope Sensitivity |
| Dean Eckles (MIT) | 2/22/2019 | Stochastic Seeding Strategies in Networks |
| Stephan Seiler (Stanford) |
3/1/2019 | The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects |
| Phil Fernbach (University of Colorado-Boulder) |
3/29/2019 | Psychology of Anti-Science Beliefs |
| Diana Tamir (Princeton) |
4/5/2019 | Making Predictions in the Social World |
| Abigail Sussman (Chicago) |
4/26/2019 | Does Knowing Your FICO Score Change Financial Behavior? Evidence from a Field Experiment with Student Loan Borrowers |
| Andrea Morales (Arizona State University) |
5/3/2019 | The Pleasure and Pain of Paying: Understanding How Payment Aesthetics Shape the Purchase Experience |
Fall 2018
| Speaker | Date | Title |
|---|---|---|
| Johannes Stroebel (NYU Stern) |
10/5/2018 | Peer Effects in Product Adoption |
| A. Yesim Orhun (University of Michigan) |
10/12/2018 | Reaching for Gold: Consumer Choices, Status Incentives and Moral Hazard in the Airline Industry |
| Bryan Bollinger (Duke) | 10/25/2018 | Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry |
| John Roberts (UNSW Sydney) |
11/27/2018 | A Research Agenda for Studying the Role of Emotions in Choice Models |
| Shai Davidai (The New School for Social Research) |
12/7/2018 |
Spring 2018
| Speaker | Date | Title |
|---|---|---|
| Lawrence Williams (University of Colorado- Boulder) |
2/23/2018 | The Nature of Meaningful Consumption |
| Andrey Simonov (Columbia) |
4/13/2018 | What Drives Demand for Government-Controlled News in Russia? |
| Adriana Samper (Arizona State University) |
4/20/2018 | Suited for Retail: The Influence of Consumer Attire on Purchase Decisions |
| Paulo Albuquerque (INSEAD) |
4/27/2018 | Work Before Play: A Structural Model of Time Allocation with Conditional Product Usage |
Fall 2017
| Speaker | Date | Title |
|---|---|---|
| Jon Freeman (NYU, Psychology) |
9/8/2017 | More than Meets the Eye: Split-Second Social Perception |
| Xueming Luo (Temple) |
9/12/2017 | Targeting and Retargeting Experimentation and Machine Learning: Mobile Big Data Analytics |
| Mina Ameri (University of Texas at Dallas) |
9/22/2017 | A Structural Model of Network Dynamics: Tie Formation, Product Adoption, and Content Generation |
| Foster Provost (NYU Stern) |
9/29/2017 | Issues and Opportunities when Targeting Advertising with Ultra-Fine-Grained Data on Consumer Behavior |
| Robert Mislavsky (Wharton) |
10/6/2017 | When Risk is Weird: Unexplained Transaction Features Lower Valuations |
| Ryan Dew (Columbia) | 10/13/2017 | Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations |
| Xinyu Cao (MIT) | 10/20/2017 | Prelaunch Demand Estimation |
| Franklin Shaddy (Chicago) |
11/3/2017 | Seller Beware: How Bundling Affects Valuation |
| Jared Watson (University of Maryland) |
11/7/2017 | Swayed by the Numbers: The Consequences of Displaying Product Review Attributes |
| Amit Bhattacharjee (Erasmus) |
12/1/2017 |
Spring 2017
| Speaker | Date | Title |
|---|---|---|
| Joachim Vosgerau (Bocconi University) | 2/13/2017 | |
| Carl Mela (Duke) | 2/24/2017 | TV Viewing and Advertising Targeting |
| Eileen Fischer (York University) |
3/24/2017 | The Consequences of Intense Co-Creation for Entrepreneurial Firms |
| Navdeep Sahni (Stanford) |
3/31/2017 | Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search |
| Rebecca Hamilton (Georgetown University) |
4/7/2017 | Learning that You Can't Always Get What You Want: The Effect of Childhood Socioeconomic Status on Decision Making Resilience |
| Avi Goldfarb (Toronto) |
4/21/2017 | Exit, Tweets, and Loyalty |
| Anuj Shah (Chicago) |
5/5/2017 | Deciding Who Gets What, Fairly |
Fall 2016
| Speaker | Date | Title |
|---|---|---|
| Sanjay Sood (UCLA) |
9/16/2016 | The Endowment Effect for Experiences vs. Products: The Role of Narrative Processing |
| Joel Waldfogel (University of Minnesota) |
9/23/2016 | Quality Predictability and the Welfare Benefits from New Products: Evidence from the Digitization of Recorded Music |
| LI Shrum (HEC Paris) |
10/24/2016 | Television's Persuasive Narratives: How Television Influences Values, Attitudes, and Beliefs |
Spring 2015
| Speaker | Date | Title |
|---|---|---|
| Zsolt Katona (Berkeley) | 2/10/2015 | Competing for Influencers in a Social Network |
| Yuxin Chen (NYU, Shanghai) |
2/17/2015 | Sequential Search with Refinement: Model and Application with Click-stream Data |
| Brett Gordon (Northwestern) |
3/10/2015 | Advertising Competition in Presidential Elections |
| Gita Johar (Columbia) |
4/1/2015 | Egocentric Categorization: Products as Self Standards |
| Tom Gilovich (Cornell University) |
4/17/2015 | We’ll Always Have Paris: The Hedonic Return on Experiential and Material Consumption |
Fall 2014
| Speaker | Date | Title |
|---|---|---|
| Stephen Anderson-MacDonald (London Business School) | 10/3/2014 | The Impact of Marketing (versus Finance) Skills on Firm Performance: Evidence from a Randomized Controlled Trial in South Africa |
| Minah Jung(Berkeley) | 10/7/2014 | Selfish and Kind: An Examination of Consumer Elective Pricing |
| Ioannis Evangelidis (Erasmus) | 10/14/2014 | Preference Construction Under Prominence |
| Yann Cornil (INSEAD) | 10/17/2014 | Pleasure as a Substitute for Size: How Sensory Imagery can make People Happier with Smaller Food Portions |
| Silvia Bellezza (Harvard Business School) |
10/21/2014 | Symbolic Consumption and Alternative Signals of Status |
| Yufeng Huang (Tilburg University) |
10/28/2014 | Learning By Doing and the Demand for Advanced Products |
| Jeffrey Cai (Wharton) | 10/31/2014 | Silent or Salient? Perks and Perils of Performance Posting |
| Xiao Liu (Carnegie Mellon) | 11/13/2014 | Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data |
Spring 2014
| Speaker | Date | Title |
|---|---|---|
| Ilana Ritov (The Hebrew University of Jerusalem) |
2/6/2014 | Affirmative Action and other Group Tradeoff Policies: Identifiability of those adversely affected; & Know who you’re up against: Counterpart identifiability enhances competitive behavior |
| Juanjuan Zhang (MIT) | 2/14/2014 | Policy and Inference: The Case of Product Labeling |
| Kathleen Vohs (University of Minnesota) |
2/21/2014 | Physical Order Produces Healthy Choices,Generosity, and Conventionality, Whereas Disorder Produces Creativity |
| Olivier Toubia (Columbia) | 2/28/2014 | Idea Generation, Creativity, and Prototypicality |
| Yaniv Dover (Dartmouth) |
3/28/2014 | Promotional Reviews: An Empirical Investigation of Online Review Manipulation |
| F.G.M. (Rik) Pieters (Tilburg University) |
4/8/2014 | Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration |
| Daniel Egan (Betterment) |
4/9/2014 | Website Design: Data-Based Decisions |
| Tymoteusz Doligalski (Warsaw School of Economics) |
4/11/2014 | Customer Value Management and E-Business: Conceptual and Empirical Approaches |
| Chris Hsee (Chicago) | 4/23/2014 | Emotional Neglect in Compensation |
Fall 2013
| Speaker | Date | Title |
|---|---|---|
| Bernd Skiera (University of Frankfurt, Germany) |
9/20/2013 | A Model to Determine an Optimal Shipping Fee Policy |
| Nina Mazar (Toronto) |
10/1/2013 | Probabilistic Purchasing: When Retailing and Las Vegas Meet |
| Jonathan Berman (University of Pennsylvania) |
10/10/2013 | Self-Interest and Selfishness in Consumer Decision Making |
| Eva Buechel (University of Miami) |
10/15/2013 | |
| Taly Reich (Stanford) | 10/17/2013 | The Upside of Evaluative Inconsistency |
| Avery Haviv (Toronto) |
10/22/2013 | Does Purchase Without Explain Counter Cyclic Pricing? |
| David Muir (University of Pennsylvania) |
10/24/2013 | Price Obfuscation and Consumer Search: An Empirical Analysis |
| Ron Berman (Berkeley) |
10/31/2013 | Beyond the Last Touch: Attribution in Online Advertising |
| Arvind Rangaswamy (Penn State) | 11/7/2013 | Organizational Adoption and Diffusion of an Online Channel: The Effects of Competition and Legitimation |
Spring 2013
| Speaker | Date | Title |
|---|---|---|
| Jay Russo (Cornell) | 1/25/2013 | The Goal of Cognitive Consistency |
| Fred Feinberg (Michigan) | 2/1/2013 | Modeling Scale Attraction Effects |
| Klaus Wertenbroch (INSEAD) | 2/8/2013 | Conspicuous Consumption Reflects How Redistribution Influences Perceived Social Justice |
| Geoffrey Miller (Univ. of New Mexico) | 2/22/2013 | Sex, Mutations, and Marketing |
| Michael Grubb (MIT) | 3/13/2013 | Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock |
Fall 2012
| Speaker | Date | Title |
|---|---|---|
| Cassie Mogilner (Wharton) | 10/1/2012 | How Happiness Affects Choice / Eternal Quest for the Best |
| Michael Cohen (NYU Stern) | 10/2/2012 | Corporate Social Responsbility for Kids' Sake |
| Jennifer Cutler (Duke) | 10/11/2012 | The Advantages of Underestimating the Competition |
| Eric Schwartz (Wharton) | 10/19/2012 | Bandit's Paradise: Customer Acquisition Through Online Display Advertising |
| Abby Sussman (Princeton) | 10/25/2012 | On Assets and Debt in the Psychology of Perceived Wealth |
| Amitava Chattopadhyay (INSEAD) | 11/30/2012 | The Pleasure and Sin of Darkness |
Spring 2012
| Speaker | Date | Title |
|---|---|---|
| Joe Alba (Univ of Florida) | 2/29/2012 | When Less Is More: Consumer Aversion to Unused Utility |
| Michael Cohen (NYU Stern) | 3/6/2012 | The Uses of Voluntary Marketing Initiatives to Reduce Childhood Obesity |
| Gary Lilien (Penn State) | 3/20/2012 | Performance Implications of Deploying Marketing Analytics |
| Sridhar Moorthy (Univ of Toronto) | 3/28/2012 | Can Brand Extension Signal Product Quality? |
| Juliano Laran (Univ of Miami) | 4/11/2012 | Choosing Your Future |
| Bart Bronnenberg (Tillburg) | 4/16/2012 | Convenience, Demand, and Marketing |
| Ron Shachar (IDC) | 4/18/2012 | Advertising and Consumers' Communications |
| Itamar Simonson (Stanford) | 4/25/2012 | Emerging Influences on Consumer Preferences |
Fall 2011
| Speaker | Date | Title |
|---|---|---|
| Daria Dzyabura (MIT) | 10/3/2011 | Active Machine Learning for Consideration Heuristics |
| Kaifu Zhang (INSEAD) | 10/12/2011 | Social Media Competition: Differentiation with User-Generated Content |
| Amin Sayedi (Carnegie Mellon) | 10/20/2011 | Competitive Poaching in Sponsored Search Advertising and Strategic Impact on Traditional Advertising |
| Doug Chung (Yale) | 10/31/2011 | Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans |
| Andrea Bonezzi (Northwestern) | 11/8/2011 | Stuck in the Middle: The Psychophysics of Goal Pursuit |
| Pinar Yildirim (Pittsburgh) | 11/9/2011 | User-Generated Content in News Media |
Spring 2011
| Speaker | Date | Title |
|---|---|---|
| Eric Bradlow (Wharton) | 2/4/2011 | Multi-Platform Tournament Audience Forecasting |
| Krishna Savani (Columbia) | 2/18/2011 | Cognitive Inertia in Choice Bracketing: Construing Actions as Choices |
| Sungjoon Nam (Rutgers) | 3/4/2011 | Demystifying the Bass Diffusion Model: The Hidden Role of Distribution |
| Danny Oppenheimer (Princeton) | 3/25/2011 | Harry Potter and the Sorcerer's Scope: Latent Scope Bias in Reasoning |
| Josh Ackerman (MIT Sloan) | 4/8/2011 | Incidental Haptic Sensations Influence Social Judgments and Decisions |
Fall 2010
| Speaker | Date | Title |
|---|---|---|
| Masakazu Ishihara (Toronto) | 9/17/2010 | Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games |
| Bryan Bollinger (Stanford) | 9/24/2010 | Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry |
| Rom Schrift (Columbia) | 9/29/2010 | Complicating Choice |
| Scott Shriver (Stanford) | 10/1/2010 | Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol |
| Keisha Cutright (Duke) | 10/4/2010 | The Beauty of Boundaries: When and Why We Seek Structure in Consumption |
| Elisabeth Honka (Chicago) | 10/15/2010 | Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry |
| Bart De Langhe (Erasmus) | 10/20/2010 | Price as a Cue for Quality: Cue-Outcome Learning under Homo- and Heteroscedastic Uncertainty |
| Liye Ma (Carnegie Mellon) | 10/22/2010 | A Dynamic Competitive Analysis of Content Production and Link Formation of Internet Content Developers |
| Hal Ersner-Hershfield (Stanford/Kellogg Post-Doc) | 10/27/2010 | Increasing Saving Behavior Through Age-Progressed Renderings of The Future Self |
| Pedro Gardete (Berkeley) | 10/29/2010 | The Role of Market Information in the Dynamics of a Capital-Intensive: Industry: The Case of DRAM Manufacturing |
Spring 2010
| Speaker | Date | Title |
|---|---|---|
| Wendy Liu (UCLA) | 2/5/2010 | The Grapes of Wrath: The Implicit Emotional Consequences of Being Virtuous |
| Art Markman (UT Austin) | 2/12/2010 | Regulatory fit effects in a choice task |
| Raghu Iyengar (Wharton) | 2/19/2010 | Social Contagion in New Product Diffusion: Network Structure vs Mere Geography |
| Young-Hoon Park (Cornell) | 3/8/2010 | Position Competition in Sponsored Search Advertising |
| Michaela Draganska (Stanford) | 3/18/2010 | Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data |
| Yeşim Orhun (Chicago) | 3/22/2010 | Systematic Differences in Beliefs about Others in Strategic Interactions |
| Brett Gordon (Columbia) | 3/25/2010 | Are Recessions Opportunities? Business cycle variation in price sensitivity and brand switching across categories |
| Raphael Thomadsen (UCLA) | 4/7/2010 | Seeking an Aggressive Competitor: How Product Line Expansion Can Increase All Firms' Profits |
| Page Moreau (Colorado) | 4/9/2010 | For You or For Me? How the Intended Recipient Influences the Customization Experience and Valuations of Customized Products |
| Andrew Ching (Toronto) | 4/30/2010 | Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions Nina Mazar (Toronto) 5/18/2010 Escalation and Balancing of Social and Moral Acts |
| Nina Mazar (Toronto) | 5/18/2010 | Escalation and Balancing of Social and Moral Acts |
Fall 2009
| Speaker | Date | Title |
|---|---|---|
| Peter Zubcsek (INSEAD) | 10/7/2009 | Direct Marketing on a Social Network |
| Aner Sela (Stanford) | 10/9/2009 | Crossing the Efficiency Frontier: The Role of Unintended Outcomes in Consumers' Responses to Marketing offers |
| Dan Bartels (Chicago) | 10/13/2009 | The Role of Connectedness to the Future Self in Intertemporal Choice |
| Eva Ascarza (LBS) | 10/15/2009 | Modeling Churn and Usage Behavior in Contractual Settings |
| Vineet Kumar (Carnegie Mellon) | 10/19/2009 | Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks |
| Matthew Osborne (Dept of Commerce) | 10/21/2009 | Consumer Stockpiling Behavior, Price Sensitivity and Its Implications for Price Elasticities and Consumer Welfare |
| Blake McShane (Wharton) | 10/28/2009 | Multivariate Visual Diffusion for Social Groups |
| Jian Ni (Carnegie Mellon) | 10/30/2009 | A Dynamic Model of Health Care Consumption and Health Insurance Purchase |
Spring 2009
| Speaker | Date | Title |
|---|---|---|
| David Godes (Harvard Business School) | 2/5/2009 | References |
| Renana Peres (Hebrew University of Jerusalem) | 2/27/2009 | The Role of Within-Brand and Cross-Brand Communications in Competitive Growth |
| Sanjog Misra (Rochester) | 3/26/2009 | Quota Dynamics and the Intertemporal Allocation of Sales-Force Effort |
| Oded Netzer (Columbia) | 4/2/2009 | Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application |
| Baohong Sun (Carnegie Mellon) | 4/16/2009 | Learning and Acting Upon Customer Information: An Empirical Application to Service Allocations with Offshore Centers |
| Katherine Burson (Michigan) | 4/30/2009 | Providing Multiple Units of a Good Attenuates the Endowment Effect |
Fall 2008
| Speaker | Date | Title |
|---|---|---|
| Song Yao (Duke) | 10/3/2008 | A Dynamic Model of Sponsored Search Advertising Preliminary and Incomplete |
| Andrew Stephen (Columbia) | 10/7/2008 | Deriving Value from Social Commerce Networks |
| Adam Alter (Princeton) | 10/16/2008 | Easy on the Mind; Hard on the Mind: The Effects of Fluency on Elaboration, Construal, and Valuation |
| Kelly Goldsmith (Yale) | 10/17/2008 | Ironic Effects of Goal Activation on Choice |
| Hema Yoganarasimhan (Yale) | 10/20/2008 | Cloak or Flaunt?-The Firm's Fashion Dilemma |
| Cassie Mogilner (Stanford) | 11/3/2008 | The "Time vs. Money Effect": Shifting Product Attitudes through Personal Connection |
| Kanishka Misra (Northwestern) | 11/7/2008 | Understanding Retail Assortments in Competitive Markets |
| Renna Jiang (Chicago) | 11/10/2008 | Structural Estimation of a Moral Hazard Model: An Application to Business Selling |
| Daniel Goldstein (LBS) | 11/19/2008 | Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice |
| Darren Dahl (British Columbia, Vancouver) | 12/1/2008 | n/a |
Spring 2008
| Speaker | Date | Title |
|---|---|---|
| Srinivasaraghavan Sriram | 2/15/2008 | Investigating Consumer Adoption of Related Technology |
| Renna Jiang (Chicago) | 3/14/2008 | Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors |
| Simona Botti (LBS) | 3/28/2008 | Tragic Choices: Autonomy and Emotional Responses to Life-Altering Decisions |
| Pradeep Chintagunta (Chicago) | 4/11/2008 | The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage |
Fall 2007
| Speaker | Date | Title |
|---|---|---|
| Sam Hui (Pennsylvania) | 9/17/2007 | Analysis of Path Data in Marketing with Applications to Grocery Shopping |
| Zsolt Katona (INSEAD) | 9/21/2007 | Buying and Selling Traffic: The Internet as an Advertising Medium |
| Hilke Plassmann (Caltech) | 9/24/2007 | Can Marketing Actions Influence "True" Consumption Utility? Insights from Decision Neuroscience |
| Qiaowei Shen (California) | 10/1/2007 | Industry Evolution with Endogenous Entry and Exit |
| Maria Ana Vitorino (Chicago) | 10/5/2007 | Empirical Games with Complementarities: An Application to the Shopping Center Industry |
| Amy Dalton (Duke) | 10/11/2007 | Coping in the Material World: Using Objects to Repair and Protect Self-Worth |
| Ray Weaver (MIT) | 10/19/2007 | Driving a Fair Bargain: The Role of Transaction (Dis)utility in Evaluation Disparities |
| Jason Riis (NYU Visitor) | 10/22/2007 | Preferences for Psychological Enhancements: The Reluctance to Enhance Fundamental Traits |
Spring 2007
| Speaker | Date | Title |
|---|---|---|
| Gita Johar (Columbia) | 2/9/2007 | Product Crisis and Babyfaces: The Fact of a Company Affects Consumer Judgments |
| Andrew Ainslie (UCLA) | 2/16/2007 | A Choice Model to Measure Brand Equity |
| Aradhna Krishna (Michigan) | 3/9/2007 | Cause Marketing: Noble or Insidious? Spillover Effects of Cause-Related Products in a Product Portfolio |
| Rajesh Chandy (Minnesota) | 3/30/2007 | Managing the Future: CEO Attention and Innovation Outcomes |
| Shane Frederick (MIT) | 4/13/2007 | Cognitive Reflection and Decision Making |
| Peter McGraw (Colorado) | 4/16/2007 | Loss Aversion is Comparative |
| Chris Hsee (Chicago) | 4/27/2007 | Value and Experience |
| Various Speakers | 5/11/2007 | Marketing Department Summer Research Camp |
Fall 2006
| Speaker | Date | Title |
|---|---|---|
| Luis Cabral (NYU Stern Economics) | 9/22/2006 | A Theory of Price Signalling and Diffusion |
| Amitava Chattopadhyay (INSEAD) | 10/3/2006 | Persuasion via Associative Mechanisms: Are we in Control? |
| Dan Ariely (MIT/Princeton) | 10/13/2006 | Expectations and Experience: Beer, Vinegar and Painkillers |
| Craig Fox (UCLA) | 10/20/2006 | From the Brain to the Lab to the Field: Studies of Constructed Preferences |
| Shuba Srinivasan (UC-Riverside) | 11/3/2006 | How do Marketing Investments Benefit Brand Revenue Premiums? |
| David Dunning (Cornell) | 11/17/2006 | Why We Trust: Evidence from Economic Games |
| Jean-Pierre Dube (Chicago) | 12/12/2006 | Category Pricing with State Dependent Utility |
Spring 2006
| Speaker | Date | Title |
|---|---|---|
| Carey Morewedge (Harvard) | 2/17/2006 | Why Alternatives Do Not Matter |
| Yaacov Trope (NYU) | 2/24/2006 | Transcending the Now: Time as a Dimension of Psychological Distance |
| Koen Pauwels (Dartmouth) | 3/10/2006 | From Clicks to Bricks: The Long Term Revenue Impact of Opening Physical Stores |
| Barbara Mellers (Berkeley) | 3/24/2006 | Why do People Cooperate? A Psychological Framework from Emotions to Choice |
| Ayelet Fishbach (Chicago) | 4/7/2006 | Goals as Excuses versus Guides: Dynamics of Goal-Based Choice |
| Duncan Simester (MIT) | 4/14/2006 | Measuring and Optimizing the Long-Run Impact of Marketing Actions |
| Kamel Jedidi (Columbia) | 4/21/2006 | Optimal Multi-Tiered Pricing of Products and Services: A Structural Conjoint Approach |
| Various Speakers | 6/23/2006 | Marketing Department Summer Research Camp |
Fall 2005
| Speaker | Date | Title |
|---|---|---|
| Tulin Erdem (Berkeley) | 9/15/2005 | Learning about Computers: An Analysis of Information Search and Technology Choice |
| Wendy Liu (Stanford) | 10/7/2005 | Take It or Leave It? Preference Testing Effects in the Consumers' Decision to Purchase |
| Juanjuan Zhang (Berkeley) | 10/14/2005 | The Sound of Silence |
| David Faro (Chicago) | 10/17/2005 | Causal Time Compression: The Influence of Causal Beliefs on Judgments of Elapsed Time |
| Jackie Luan (Yale) | 10/21/2005 | Optimal Inter-Release Timing for Sequential Releases |
| Leonard Lee (MIT) | 10/28/2005 | Shopping Goals and Conditional Promotions |
| Yesim Orhun (Berkeley) | 10/31/2005 | Optimal Product Line Design With Choice Set Dependent Differences |
| Eduardo Andrade | 11/2/2005 | On the Consumption of Negative Feelings |
Spring 2005
| Speaker | Date | Title |
|---|---|---|
| Sherif Nasser & Pragya Mathur (NYU) | 3/23/2005 | n/a |
| Dina Mayzlin (Yale) | 3/25/2005 | Firm Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment |
| John Liechty (Penn State) | 3/29/2005 | The Optimal Sequence of Questions for Aiding Consumer Decision |
| Asim Ansari (Columbia) | 4/8/2005 | Structural Choice Models for Memory and Recognition |
| Pierre Chandon (INSEAD) | 4/15/2005 | Obesity and Consumption Underestimation Bias |
| John Zhang (Pennsylvania) | 4/29/2005 | Fairness and Channel Coordination |
| Ravi Dhar (Yale) | 5/2/2005 | Choice in Sequence: The Momentum & Licensing Effect |
| Anne Laure Sellier (NYU) | 5/12/2005 | A Weakness Can't Always Be Turned into a Strength: Boundaries of Dual Matching and Mismatching Effects |
| Various speakers | 5/20-21/2005 | Marketing Department Summer Research Camp |