Concentration Requirements
Marketing Concentration Requirements (12 units)
Students who wish to concentrate in marketing must take 12 units of marketing courses in addition to the required Business Core course Introduction to Marketing MKTG-UB 1. These 12 units include the following courses:
Marketing Concentration Requirements (12 units) | ||
| Consumer Behavior | MKTG-UB 2 | |
| Research for Customer Insights | MKTG-UB 9 | |
| 6 Units of Advanced Marketing Electives | Can be any combination of 2 or 3 unit courses. See list approved advanced marketing courses below. | |
Students pursuing marketing should consult with their adviser in the Stern Office of Academic Advising during sophomore year to ensure course distribution requirements are being met and to formally declare the marketing concentration. The Department of Marketing’s undergraduate faculty adviser is available to advise on marketing course selection or other matters marketing students may wish to discuss.
Students interested in augmenting their studies of marketing research are encouraged to consider a double concentration in marketing and statistics. Students interested in this area of study should meet with the faculty advisers for both marketing and statistics as well as their academic adviser to discuss how this combination may impact their chosen curricular path. Refer to the Statistics concentration overview for more information.
Approved Advanced Marketing Courses | ||
| Advertising Management | MKTG-UB 3 Requires sophomore standing. | |
| Managing Creative Content Development | MKTG-UB 4 | |
| The Business of Publishing | MKTG-UB 19 | |
| Movie Marketing | MKTG-UB 22 | |
| Impact of Technology on Entertainment and Media | MKTG-UB 23 | |
| The Business of Broadway | MKTG-UB 25 | |
| Entertainment and Media Industries | MKTG-UB 40 | |
| Television Management: Network, Cable, and Satellite | MKTG-UB 44 | |
| Social Media Strategy | MKTG-UB 45 | |
| Globalization of the Entertainment Industry | MKTG-UB 46 | |
| Sports Marketing | MKTG-UB 47 | |
| The Business of Producing | MKTG-UB 49 | |
| Craft and Commerce of Cinema: Tribeca Film Festival | MKTG-UB 51 | |
| Pricing | MKTG-UB 53 | |
| Data Driven Decision Making | MKTG-UB 54 | |
| Brand Strategy & Planning | MKTG-UB 55 | |
| Digital Business Strategy | MKTG-UB 56 | |
| Designing & Developing New Products | MKTG-UB 60 | |
| Global Marketing Management | MKTG-UB 64 | |
| Decision-Making Strategies in Marketing and Management | MKTG-UB 65 | |
| Marketing of Hi-Tech Products | MKTG-UB 70 | |
| Leisure Marketing | MKTG-UB 80 | |
| Luxury Marketing | MKTG-UB 85 | |
| Independent Study in Marketing | MKTG-UB 94-99 | |
| Decision Models | MULT-UB 7 | |
| Competitive Analysis | MULT-UB 15 | |
| Search and the New Economy | MULT-UB 36 | |
| Data Analytics in Digital Marketing | TECH-UB.38 | |
For course descriptions, prerequisites and course scheduling options, please review the Course Index.