Program Requirements

Authoritative curriculum information can be found exclusively in the University Bulletin. All other content, including this page, is for informational purpose only.


The Marketing program of study totals 54 credits: 16 credits in the core (probability, statistics, and microeconomics), 21 credits in the Marketing Program, 12 points in electives, and 5 in research practica (students wo receive waivers of course requirements must still complete the regular minimum credit requirement).

Prerequisites include: Calculus, matrix algebra, microeconomics, macroeconomics, psychology or sociology.

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  • Introduction to Theory of Probability (or equiv.) (3 points)
    • OR Microeconomics Decisions: Theory and Application (3 points)
    • OR Microeconomics Decisions I (3 points)
  • Research Methods Seminar (3 points)
  • Odd Years: Behavioral Applications in Marketing I (3 points)
  • Even Years: Quantitative Applications in Marketing II (3 points)
  • Elective (3 points)
  • Research Practicum I (1 point)
  • Statistical Inference and Regression Analysis (or equiv.) (3 points)
    • OR Introduction to Theory of Probability (or equiv.) (3 points)
Behavioral Students:
  • Odd Years:
    • Behavioral Applications in Marketing II (3 points)
    • Special Research Topics in Marketing (3 points)
    • Experimental Design and Analysis (3 points)
  • Even Years:
    • Quantitative Applications in Marketing I (3 points)
    • Elective (3 points)
    • Elective (3 points)
Quantitative Students:
  • Odd Years:
    • Behavioral Applications in Marketing II (3 points)
    • Special Research Topics in Marketing (3 points)
    • Elective (3 points)
  • Even Years:
    • Quantitative Applications in Marketing I (3 points)
    • Advanced Empirical Methods (3 points)
    • Elective (3 points)
  • Summer Independent Research project
  • Odd years: Behavioral Applications in Marketing I (3 points)
  • Even years: Quantitative Applications in Marketing II (3 points)
  • Elective (3 points)
  • Elective (3 points)
  • Elective (3 points)
  • Research Practicum (1 point)
  • Research Practicum (1 point)

Behavioral Students:

  • Odd Years:
    • Behavioral Applications in Marketing II (3 points)
    • Special Research Topics in Marketing (3 points)
    • Experimental design and Analysis (3 points)
    • Elective (3 points)
  • Even Years:
    • Quantitative Applications in Marketing I (3 points)
    • Elective (3 points)
    • Elective (3 points)
    • Elective (3 points)

Quantitative Students:

  • Odd Years:
    • Behavioral Applications in Marketing II (3 points)
    • Special Research Topics in Marketing (3 points)
    • Elective (3 points)
    • Elective (3 points)
  • Even Years:
    • Quantitative Applications in Marketing I (3 points)
    • Advanced Empirical Methods (3 points)
    • Elective (3 points)
    • Elective (3 points)
  • Comprehensive Examination
  • Dissertation Research
  • Research Practicum
  • Summer Teaching
 
  • Dissertation Research
  • Dissertation Proposal Defense