Books

Recent books authored by Stern Marketing Faculty

Thrive: Maximizing Well-Being in the Age of AI

Anindya Ghose (with Ravi Bapna)

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Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most

Adam Alter

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The Cambridge Handbook of Marketing and the Law

Joel H. Steckel (with Jacob E. Gersen)

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Chapters

Recent chapters published by Stern Marketing Faculty

“Maladaptive Consumption Conceptual Identification Model"

Priya Raghubir

Published as a chapter in Maladaptive Consumer Behavior: Theory, Research, and Intervention

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"Valuing New Currencies: A Framework for Future Research"

Priya Raghubir

Published as a chapter in New Directions in Behavioral Pricing

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“Chanel's Ascent to the Pinnacle of Luxury: A Triadic Model of Evolution for Luxury Brands”

Thomaï Serdari

Published as a chapter in Luxury Fashion and Media Communication

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