Academic Programs in Marketing
Bringing the Energy of the City into the Classroom
The Marketing Department at NYU Stern is consistently ranked as one of the best in the country. We offer a variety of courses and specializations within our undergraduate and MBA programs. Our world-renowned PhD program produces some of the top marketing scholars and researchers in the field today.
All students in the undergraduate and graduate programs here at NYU Stern take a core marketing class. Interested students can choose to pursue a specialization in General Marketing, Luxury Marketing, or Entertainment, Media, and Technology. The university-wide Business of Entertainment, Media, and Technology minor has been a huge success with undergraduate students across all disciplines here at NYU.
Our department offers a wide range of electives, including courses in Marketing Research, Consumer Behavior, Advertising Management, Social Media Marketing, and International Marketing Management. All courses are taught by top experts in the field.
