Faculty News
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Joint research from Professor Adam Alter on the name-pronunciation effect is highlighted in a story exploring how Pete Buttigieg's name may impact his candidacy
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Excerpt from Forbes -- "One of the studies’ psychologists, Adam Alter, explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.'"
Faculty News
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Excerpt from Forbes -- "One of the studies’ psychologists, Adam Alter, explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.'"