Experience Stern | News & Events

Excerpt from Good News Network -- "NYU Stern’s Center for Sustainable Business did extensive research into U.S. consumers’ actual purchasing of consumer packaged goods and found that 50% of the growth in 2013–2018 came from sustainability-marketed products."

Excerpt from Forbes -- "CSB Director Tensie Whelan told Fortune, 'Across virtually every category of consumer packaged goods, sustainability is where the growth is, which I think tells you something about where consumers are... if you look at our data there is a massive shift in the last five years.'"

Excerpt from The Washington Post -- “'There's nothing safer than 'We bring people together, we allow people to communicate,' said Alixandra Barasch, an assistant marketing professor at New York University Stern School of Business. 'It definitely can backfire,' Tulin Erdem, a Leonard N. Stern Professor of Business at New York University, told me."

Excerpt from The New York Times -- "Brokers also caution against picking a deliberately steep price in order to slash it later, simply to win attention. 'Discounts can lead to perceptions of reduced quality,' said Priya Raghubir, a professor of consumer psychology at New York University Stern School of Business. 'Multiple discounts can also put a buyer in a position of strength, because they now know a seller needs to sell.'”

Excerpt from Adweek -- "Some streamers have found ways to make the next step for consumers easy. Netflix’s 2018 ad for its film The Cloverfield Paradox, which the service began streaming immediately after the game, was a particularly effective marketing move, said Paul Hardart, a professor of marketing at New York University’s Stern School of Business, because it encouraged people to navigate to the streaming service that same night."

In January, a group of Executive MBA students traveled with Vice Dean and Professor Robert Salomon to Bogotá, Colombia for a Global Study Tour (GST).

Excerpt from Time -- "No wonder many of us suffer from what psychologists call “time famine.” No wonder we’re seeing books about reclaiming our time, like Brigid Schulte’s Overwhelmed and Jenny Odell’s How to Do Nothing, and about loosening the grip of cell phones, like Adam Alter’s Irresistible, Nir Eyal’s Indistractable and Cal Newport’s Digital Minimalism."

Excerpt from Metro MBA -- "In early January 2020, the NYU Stern School of Business officially earned a coveted STEM-designation for its esteemed full-time MBA program, available for students at the start of the upcoming spring semester. The premier business school is the latest to join the ever-growing collection of MBA programs across the U.S. to add an official STEM-designation."

Paul Shapiro will join the Fubon Center for Technology, Business, and Innovation, on Thursday, January 30th to talk about the massive changes underway in the food industry.

Excerpt from Forbes -- "While I like a good laugh, or admire a wonderfully produced ad as much as anyone, as a marketing guy I am more appreciative of a company that can create an ad that accomplishes the three key things that make an entertaining ad a truly effective one."

Excerpt from MoneyControl -- "Engle touched on the subject of geopolitical risks and impact of these risks on financial markets. Geopolitical risks basically mean all the risks which arise due to political tensions between two countries/regions on all kinds of aspects: trade wars, terrorism, military and the like. These risks, which ideally should remain within the conflicted regions, spread across the world financial markets, especially if conflicts involve the United States and oil-producing regions — as is often the case."

Excerpt from Yahoo! Finance -- “'But in the end, even a big epidemic, it won’t really change the world GDP that much. In the worst possible case I can imagine a 2% reduction in world GDP, and even that’s kind of the worst possible scenario. So I don’t think that in this world, with the American market doing so well, I wouldn’t say that there are significant risks for the stock market in the United States.'”

Excerpt from FindMBA -- "NYU Stern School of Business is a stone’s throw from Wall Street, the global financial center in the heart of New York City. So it is unsurprising that the top-25 global business school is so successful in getting its MBA graduates investment banking jobs."

Excerpt from BusinessBecause -- "NYU Stern offers two STEM-designated MBA degree programs, which reflects the integration of technology and analytics into the curriculum: the two-year Full-time MBA and the focused one-year Andre Koo Technology and Entrepreneurship MBA. Students can opt to select specializations from a list of over 20, ranging from strategy to fintech to digital marketing to sustainable business and innovation."

Excerpt from InvesterPlace -- "Dhar said that AI will change 'virtually every area. But the biggest impact [will] be in problems involving perception, that is, vision, language, sounds and movement. Such data is already being collected by satellites, cameras, cars, and ground sensors. Much of this data will be used for prediction.'”

Excerpt from Retail Dive -- "Concerns around sustainability are endangering fast fashion and even apparel e-commerce, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."

With the start of the spring semester on Monday, February 3, New York University Stern School of Business is announcing that its two-year Full-time MBA program is officially designated as a STEM program (approved and effective as of January 2nd).

Excerpt from The New York Post -- “'The most successful specialty retailers have proprietary product or can create a voice by bringing together groups of products,' NYU Marketing Professor Scott Galloway told The Post. 'Casper has neither.'”
 

Excerpt from The Irish Times -- "Accounting and economic developments are also factors, according to Prof. Baruch Lev of New York University. His 2019 study, Explaining the Recent Failure of Value Investing, finds that value investing has 'generally been unprofitable for almost 30 years, barring a brief resurrection following the dotcom bust.'"

Excerpt from The Hindu -- "In his 2017 book Irresistible, Adam Alter, a professor at NYU’s Stern School of Business, talks about people slipping into behavioural addictions like online shopping. One example mentioned in the book talks about an “accomplished” woman who had accumulated $80,000 in debt."

Excerpt from Fortune -- "Right now, some 30% of companies with debt rated BBB have the potential of being thrust into junk land, based upon their financial weaknesses, said Edward Altman, professor emeritus at New York University’s Stern School of Business and director of the Credit and Fixed Income Research Program at the NYU Salomon Center."

Excerpt from Handelsblatt -- "In addition to the insider investors, Howell and Mezzanotti also found over a third of the companies sponsored in the US study had previously raised capital from other source

Fintech is divided into six sections focused on key fintech areas: innovation, technology, incumbents vs. startups, valuation, risk, and implications. Each section contains lessons with video lectures, readings, and assessments to facilitate learning. Students will also have the option of attending live video sessions with Professor Kathleen DeRose where additional questions and topics will be addressed.

Excerpt from CNN -- “'As a 2019 report by DHL demonstrates, globalization is still strong and by some measures, continues to expand. People still do want to be connected to trade, travel and transact across the world, but in government policy, where economic logic once trumped politics, today it’s often the reverse. The cumulative result of all these measures, protecting local industries, subsidizing national champions, restricting immigration, is always to sap economic growth.'”

Excerpt from Forbes -- "Says Anindya Ghose, Heinz Riehl Chair professor of business at NYU and director of the NYU Stern master of science in business analytics program, 'My sense is that this decision by Bose to close to many offline stores is dictated by cost economics. I do not see much of an impact on them because there are many third-party resellers carrying their products. In particular, as long as their products are available on Amazon, people will have easy access and a convenient method to buy.'”