Faculty News
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Professor Allen Adamson shares his perspective on how brands should approach messaging regarding the coronavirus
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Excerpt from Adweek -- "According to Allen Adamson, founder of marketing firm Metaforce and adjunct professor at New York University’s Stern School of Business, such moderation makes sense. 'Mentioning the virus is like touching the third rail—no marketer should go near it,' Adamson said."
Faculty News
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Excerpt from Adweek -- "According to Allen Adamson, founder of marketing firm Metaforce and adjunct professor at New York University’s Stern School of Business, such moderation makes sense. 'Mentioning the virus is like touching the third rail—no marketer should go near it,' Adamson said."