Faculty News

Professor Allen Adamson shares his perspective on how brands should approach messaging regarding the coronavirus

Excerpt from Adweek -- "According to Allen Adamson, founder of marketing firm Metaforce and adjunct professor at New York University’s Stern School of Business, such moderation makes sense. 'Mentioning the virus is like touching the third rail—no marketer should go near it,' Adamson said."
Faculty News

Professor Lawrence White notes that the coronavirus could pose unique challenges to the financial system that are still unclear

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Excerpt from The Washington Post -- "Deregulation has already gone too far, and the coronavirus could pose unique challenges to the financial system that are still unclear, said Larry White, a professor at New York University Stern School of Business. As the virus spreads some people may not be able to work, shop and travel, he said, and 'that is a problem for businesses because at the end of the day they won’t be able to sell stuff.'”
 
School News

Center for Business and Human Rights Research Director Dorothée Baumann-Pauly outlines steps companies can take to ensure their factory audits are more effective

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Excerpt from Quartz -- “'Clearly the auditing methodology is flawed,' says Dorothée Baumann-Pauly, research director at the Center for Business and Human Rights at New York University’s Stern school. She describes it as a top-down system where companies check in on supplier factories in search of violations but often miss the systemic causes leading factories to skirt the rules in the first place."
Faculty News

Professor Stephen Ryan is quoted in a story examining how the coronavirus could affect how companies forecast credit losses

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Excerpt from The Wall Street Journal -- “'I don’t think the Centers for Disease Control and Prevention or anyone else has the ability yet to forecast the future evolution of the virus with much confidence,' said Stephen Ryan, an accounting professor at New York University."
Faculty News

Professor Allen Adamson analyzes the effects of consumer panic buying amid the coronavirus pandemic

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Excerpt from The Washington Post -- "'Consumers’ irrational behavior will certainly do more damage than reality will,' said Allen Adamson, a consumer brand consultant who teaches at New York University’s Stern School of Business. 'People are emotionally driven and nervous, and nothing makes them more nervous than a threat they can’t see.'”
School News

Executive Director of MBA Admissions Rabia Ahmed is quoted in a story on the growing emphasis on emotional intelligence in MBA admissions; The EQ endorsement component of Stern’s MBA application is highlighted

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Excerpt from FindMBA -- "With such prospects, EQ is attractive to MBA admissions teams and corporate recruiters alike. 'Our alumni and corporate partners are constantly telling us that future leaders are those who can foster engaging and meaningful dialogue,' says Rabia Ahmed, executive director of MBA admissions for New York University’s Stern School of Business."
School News

Professor Nathan Pettit is profiled as part of BusinessBecause's "MBA Professors To Look Out For in 2020" list; Professor Pettit highlights the unique opportunity to create change at Stern and the School’s new Leadership Accelerator.

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Excerpt from BusinessBecause -- "'My favorite thing about being a professor at NYU Stern is the opportunity to create change. The way people work, organize themselves, and even the way we think about the role of business education and the skills that future business leaders will need, seems to be in constant flux. Deciding how to respond to, and even forecast these changes, and then act on them is energizing. For instance, a top aim of our newly launched Leadership Accelerator at Stern is to develop our students’ psychological and behavioral agility so that they can respond to and drive change in their personal and professional lives.'"
Faculty News

Professor Arun Sundararajan explains why Airbnb should consider delaying its IPO, noting that there’s too much uncertainty with consumers and businesses canceling travel plans around the globe to realistically price the stock

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Excerpt from Bloomberg -- "'If the Olympics get canceled it’s a good idea for Airbnb to think seriously about putting off their IPO' to next year, says New York University Professor Arun Sundararajan, an expert on IPOs. 'It’s not a good idea for them to go public when the pandemic is still underway; there’s too much uncertainty to realistically price the stock.'"
Faculty News

Center for Business and Human Rights Deputy Director Paul Barrett illustrates the dangers of disinformation on social media

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Excerpt from Politico -- "As social media becomes a “more pervasive part of day to day life,” said Paul Barrett of New York University’s Stern Center for Business and Human Rights, the potential damage caused by disinformation becomes greater. People consuming information on social media are less discriminating, he said, creating more opportunity for them to be misled, which fosters a dangerous cynicism.
Faculty News

Professor Michael Posner is quoted in a story exploring the future direction of faculty safety in Bangladesh

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Excerpt from The New York Times -- “'The Accord and Alliance were accidents of history facilitated by the scale of the Rana Plaza tragedy,' said Michael Posner, a professor of ethics and finance at New York University’s Stern School of Business. 'Because so many companies participated, they made unprecedented improvements to factory safety.'"
 
Faculty News

In a video interview, Professor Lawrence White discusses the continued impact of the merger of Sprint and T-Mobile, sharing takeaways on individual states’ potential roles in preventing a final deal

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Excerpt from MarketScale -- "Voice of B2B Daniel Litwin was joined remotely in MarketScale’s Trinity Studio by Lawrence J. White, a t Professor of Economics at the NYU Stern School of Business, to discuss the continued impact of the potential merger between telecom giants Sprint and T-Mobile. White, who also appeared on Litwin’s legislative and policy show, Ratified, and his colleagues filed a working paper with the U.S. Department of Justice the reasons why it would be anticompetitive."
Faculty News

Key takeaways from Professor Aswath Damodaran's recent analysis of the market impacts of COVID-19 are referenced

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Excerpt from Nasdaq -- "If I had to recommend a single, must-read article for this week, it would be Aswath Damodaran’s A Viral Market Meltdown: Fear or Fundamentals?. As always, I admire the balanced and evidence-based work. As a Finance Professor and valuation expert, Prof. Damodaran does not exaggerate his credentials. While he takes note of the facts about the virus, he recognizes that his model for judging the effects will change with the evidence."
Faculty News

Professor Irving Schenkler is quoted in a story exploring how brands are responding to the recent protests in Hong Kong

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Excerpt from SwissQuote -- "'These examples are proof that even the biggest companies are not protected from the ire of the govern-ment,' said Irving Schenkler, manage-ment communication expert at the New York University Stern School of Business. 'These companies are in a minefield, because if they concede to the demands of an authoritarian government, they could damage their reputation in democratic countries.'"
 
Faculty News

Professor Bryan Bollinger's joint research on contagion in solar panel adoption is highlighted

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Excerpt from The Atlantic -- "Solar-panel adoption, for example, is particularly contagious. After controlling for a variety of other potentially important causal factors, one study found contagion’s power in this domain to be substantial: Each new installation in a neighborhood can, over time, lead to several additional ones."
Faculty News

Professor Richard Sylla analyzes the market sell-off surrounding the coronavirus pandemic, noting a complacency about the growth in stocks prior to the outbreak

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Excerpt from The New York Times -- "But in the last week, the rosy outlook that corporate profits would keep growing has been replaced by panic, said Richard Sylla, professor emeritus at New York University’s Stern School of Business, who has studied stock market shocks through history. 'There was complacency about the growth in stocks, and the virus was the trigger for a sell-off,' he said."
Faculty News

Professor Richard Sylla asserts that public perception of a crisis can be extremely consequential in financial markets

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Excerpt from The Atlantic -- "Sylla’s view of all this as a financial historian is pretty zen. 'I wouldn’t pay much attention to the day-to-day reports of the newspapers—‘Here’s a good sign,’ ‘Here’s a bad sign,’ he said. In the short run, the stock market isn’t necessarily a good predictor of how bad the pandemic will get, in part because investors are working off the same scant information as everyone else. 'What I would say history shows you is that a problem like this takes many months and maybe even a couple of years to play itself out,' he said. But, he went on, 'Wall Street’s idea of history is the last 10 minutes.'”
Student Club Events

9th Annual NYU Social Innovation Symposium

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On February 28, 2020, the NYU School of Law, the Stern School of Business and the Wagner Graduate School of Public Service will host the 10th annual Social Innovation Symposium at the NYU Kimmel Center.
Faculty News

Joint research from Professor Petra Moser on examining the effects of copyrights on science is cited

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Excerpt from The Economist -- "But these schemes do not always have the desired effects. Intellectual-property protections make it more difficult for others to make their own contributions by building on prior work. Barbara Biasi of Yale University and Petra Moser of New York University studied the effects of an American wartime policy that allowed domestic publishers to freely print copies of German-owned science books."
School News

Stern is recognized for its top ranking on the "25 Best Master's in Accounting Programs in 2020" list

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Excerpt from Grad Report -- "We ranked the top 25 schools by median salary one year after college for students who graduated with a Master's Degree in Accounting. New York University tops the list with a starting salary of $74,900."
 
Faculty News

Professor Rosa Abrantes-Metz is interviewed on manipulation in the precious metals market

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Excerpt from The Daily Reckoning Australia -- "I also spoke to Professor Rosa Abrantes-Metz at the New York University Stern School of Business. She is the leading expert on globe price manipulation. She has actually testified in gold manipulation cases. She wrote a report reaching the same conclusions. It’s not just an opinion, it’s not just a deep, dark conspiracy theory."
 
Faculty News

Joint research from Professor Petra Moser on examining the effects of copyrights on science is cited

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Excerpt from The Hollywood Reporter -- "'It doesn't need to be true,' added Erdem, 'Many brands are sensitive to this issue. A company like PBS is especially vulnerable to allegations because it is in the public eye.'"
School News

The Center for Sustainable Business' Return on Sustainability Investment (ROSI™) methodology is highlighted

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Excerpt from Reuters -- "Investindustrial, which has Nordic funds among key investors including Denmark’s biggest pension provider ATP and Sweden’s AP2, has been working with the NYU Stern School of Business since 2016 to pilot a new system to track the financial benefits of ESG policies known as Return on Sustainability Investment (ROSI)."
Faculty News

Joint research from Professor Edward Altman on the anatomy of distressed debt markets is featured

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Excerpt from AdvisorNews -- "The news correspondents obtained a quote from the research from New York University (NYU), 'We document this novel and intriguing investment market, with a discussion of size, strategies, and performance. We also present new empirical results on pre- and post default experience, leveraging our unique databases on bond and loan prices and our indexes of performance of defaulted bonds and bank loans.'"
Faculty News

Professor Thomai Serdari explains how fashion brands must adapt to changing consumer preferences and concerns about sustainability

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Excerpt from Retail Dive -- "The attitude is likely to become more entrenched, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business. 'Younger consumers have strong opinions about retailers and how committed each one of them is to making fashion a sustainable industry.'"
Faculty News

Professor Scott Galloway's recent blog post on long term prospects of FedEx is highlighted

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Excerpt from InvesterPlace -- "In December, Scott Galloway, a marketing professor at New York University’s Stern School of Business posted an interesting proposition. Galloway wrote about the difficulties being experienced by FedEx (NYSE:FDX) and its poor performance as Amazon (NASDAQ:AMZN) increasingly eats its lunch in the e-commerce delivery business."