Faculty News
—
Professor Tom Meyvis discusses benefits associated with major publications removing paywalls for coronavirus coverage
—
Excerpt from Adweek -- “'Offering free information on the coronavirus offers an opportunity to reach new customers [and] readers, who may stick with the publication afterward and perhaps be willing to pay later if they are impressed by the content,' said Tom Meyvis, professor of marketing at New York University’s Stern School of Business."
Faculty News
—
Excerpt from Adweek -- “'Offering free information on the coronavirus offers an opportunity to reach new customers [and] readers, who may stick with the publication afterward and perhaps be willing to pay later if they are impressed by the content,' said Tom Meyvis, professor of marketing at New York University’s Stern School of Business."