Faculty News
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Professor Luke Williams discusses the success of mattress retailer Casper
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![CBS News logo CBS News logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_031726.jpg?h=cd55d432&itok=pwlinY_h)
Excerpt from CBS News -- "In its first year, Casper made more than $30 million in sales in the U.S. and Canada. 'The fact that they have so much word of mouth going is remarkable,' Williams said. 'But that word of mouth was generated by the ingenious design.'"
Faculty News
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![CBS News logo CBS News logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_031726.jpg?h=cd55d432&itok=pwlinY_h)
Excerpt from CBS News -- "In its first year, Casper made more than $30 million in sales in the U.S. and Canada. 'The fact that they have so much word of mouth going is remarkable,' Williams said. 'But that word of mouth was generated by the ingenious design.'"