School News

Undergraduate student and entrepreneur Daniel Greenberg is featured

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Excerpt from Forbes -- "Daniel Greenberg, a first-year student at New York University and partner of Flatiron Investors, who’s believed to be the 'youngest venture capitalist on the East Coast' created a business competition — Venture Hunt – to help struggling entrepreneurs get funding to build the next Snapchat."
Faculty News

Professor Baruch Lev discusses the need for updated accounting standards, from his forthcoming book, "The End of Accounting"

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Excerpt from Barron's -- "[Lev's] contention is that generally accepted accounting principles, or GAAP, have lost their relevance over the last 40 years. The industrial economy, he says, with its emphasis on physical assets of property, plant and equipment, and inventory levels has been supplanted by a new economy in which intangible assets like research and development, information technology, unique business franchises, and powerful brands rule the roost."
Faculty News

Professor Thomas Philippon's research on the finance industry is highlighted

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Excerpt from The Economist -- "Financial titans might splutter into their champagne at Mr Philippon’s finding, and point to the reduction in trading spreads or even the rise of firms like Vanguard. But it is the cost to the end-user that is the key. Mr Philippon’s data suggest that money saved in one area has been offset by new charges elsewhere."
Faculty News

Professor Alixandra Barasch's co-authored research on the connection between taking photos and enjoying experiences is featured

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Excerpt from Yahoo Tech -- "Watching moments unfold through a viewfinder may seem like a narrow, distracted point of view, but a new study suggests otherwise. People who take photos of their experiences actually enjoy them more, according to a study published by the American Psychological Association."
Business and Policy Leader Events

NYU Stern & Turku School of Economics Team Up to Host Think Tank on Unleashing Creative Talent in Finland

NYU flags outside of the Henry Kaufman Management Center
More than 100 academics, business practitioners and government representatives convened in Helsinki this June to explore where and how to unleash hidden creative talent in Finland. 
Faculty News

Professor Russell Winer explains why many consumers don't like no-tipping policies at restaurants

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Excerpt from Marketplace -- "Russell Winer a professor of marketing at NYU’s Stern School of Business, said diners like to feel like they’re in charge, and taking the tip out of their hands — literally — may not make them feel at ease. 'People like the discretion,' he said. 'They like the separation of the tip from the meal because it gives them the opportunity to reward excellent service and penalize terrible service.'"
Faculty News

Professor Adam Alter explains how certain packaging of cigarettes can deter smoking

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Excerpt from Christian Science Monitor -- "'Australia has been using the same brown packaging for some time, and a review of two dozen studies showed that it deters smoking – and also seems to make the cigarettes taste worse, which was an unexpected side-effect of the repackaging,' Prof. Alter writes. 'A cigarette that comes from an ugly brown box will, similarly, seem less appealing for the same reason. We associate that brown color with so many negative substances and ideas that the cigarette comes to take on those negative associations as well. I certainly think it should be tried in America.'"
Faculty News

Professor Robert Whitelaw discusses the impact of a US interest rate increase on China's markets

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Excerpt from China Radio International -- "The key effect ... of interest rate moves, at least in the short term, are on currency. So we actually saw with Yellen's statement about sort of postponing an increase in interest rates that the dollar was weaker. By reverse, if we actually see that increase in the short term, especially if it's a surprise increase, then there is a danger that that will put pressure on the dollar-yuan exchange rate from a negative standpoint from China's perspective."
Faculty News

Research on savings by Professors Itamar Drechsler, Alexi Savov and Philipp Schnabl is highlighted

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Except from the CFA Institute blog -- "According to new research from the Stern School of Business at New York University, for every 1% increase in interest rates, the rate banks pay on a typical savings deposit rises by just 0.34%. So even a 2% increase in rates would translate into a relatively paltry 0.68% bump in what consumers would receive from the bank. Not exactly a silver bullet for retirement planning."
Faculty News

Professor Richard Sylla's co-authored research on interest rates is mentioned

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Excerpt from The Wall Street Journal -- "Yields on undated British government debt fell below 3% at various points in the mid-18th century, according to Sidney Homer and Richard Sylla’s magisterial study 'A History of Interest Rates.'"
Faculty News

Professor Priya Raghubir discusses branding challenges that banks face after the financial crisis

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Excerpt from the Financial Times -- "NYU’s Prof Raghubir says there are good reasons to cut brand spend when the going gets tough: 'You probably don’t want to be investing too heavily at a time when a greater mention of your brand is only going to backfire and remind people that you exist, when you’re trying to just weather a crisis.'"
Faculty News

Professor Yaacov Trope's co-authored research on loyalty in relationships is cited

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Excerpt from NewKerala.com -- "In a recent set of experiments, psychologists Dr. Shana Cole, Dr. Yaacov Trope and Dr. Emily Balcetis from the New York University found evidence that couples downgrade the appearance of people they perceive as threatening their relationships."
Faculty News

Professor Thomaï Serdari discusses the challenges the diamond industry faces in marketing to younger consumers

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Excerpt from Share Radio Morning Money -- "They have over-mined and overproduced. And basically, they're facing a challenge that a lot of mass market producers are facing, which is an irony, right? Because diamonds are supposed to be part of luxury aspirations in the luxury market. The idea is to create this lifestyle aspiration. However, that doesn't mean that they do justice to their product. If we really want to help the diamond industry survive in the long term, we need to also create again the aspiration for the product itself. But a product that has true value and is really free of conflict diamonds and black diamonds and all these things."
Faculty News

In an op-ed, Professor Michelle Greenwald highlights the brand experiences delivered by Guinness, Van Cleef & Arpels and Samsung

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Excerpt from Forbes -- "As more and more firms see the benefits of doing customer experience well, the practice will become an increasingly important part of brand marketing plans. Limitations in the number of people who physically visit the locations are offset by the extensive good will and social media they can generate."
Faculty News

Professor Steven Blader discusses the adoption of new systems to evaluate employee performance

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Excerpt from MarketWatch -- "There are several reasons why many large companies are reevaluating their performance review systems, said Steven Blader, a professor of management and organizations at New York University’s Stern School of Business. As companies compete for talent, they have to pay attention to what employees want, he said; plus, negative feelings about 'big data' could be part of the reason employees no longer want to be evaluated by a number, but would prefer more specific feedback."
Faculty News

Professor Tülin Erdem comments on Tribune Publishing's name change

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Excerpt from the Financial Times -- "'Brands shouldn’t change their name for the sake of being hip,' said Tülin Erdem, a marketing professor at New York University’s Stern School of Business. She said 'it seems like [Tribune] is acting very quickly without strategic focus to change the name.'"
Research Center Events

Executive Education Short Course: Leadership Training for High Potentials

Executive Education Short Course
This Executive Education Short Course program will introduce you to a variety of analytical frameworks related to leadership and will focus on how to apply those frameworks to analyze and address important leadership challenges. It will also help you to better understand the context within which leaders typically operate, and help make you more conscious of the choices you make as a leader in an organization.
Faculty News

Professor Yakov Amihud discusses his co-authored research on the relationship between corporate boards and stock prices

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Excerpt from Harvard Law blog -- "Against the lively debate on whether a staggered board (SB) of directors hurts or benefits stockholders I present new evidence suggesting that in general, an SB has no significant effect on stock value."
Faculty News

Professor Tom Meyvis examines the military's investment in precision flying teams to attract prospective service members

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Excerpt from the Associated Press -- "'People who are interested in the Air Force are more likely to attend these events and witness these teams and be excited by them,' [Meyvis] said. 'The idea of investing in the future brand of the Air Force or the military, that is a positive investment.'"
Faculty News

Professor Gian Luca Clementi comments on a new paper on neoliberalism by the IMF

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Excerpt from Fortune -- "So why has the IMF made such an about-face? New York University economist Gian Luca Clementi says that papers like this one are at least in some ways designed to change public perception, particularly in Europe. Prior to the 2008 financial crisis, IMF policies mostly affected countries in the developing world. In the past decade, though, European countries like Portugal and Greece have been on the other side, borrowing and repaying rather than lending. Clementi doesn’t see IMF policy changing much, because the major countries that make up the organization, including Germany, the U.K. and the U.S., aren’t likely to be amenable to such changes."
Faculty News

In an in-depth interview, Professor Jonathan Haidt discusses his research on happiness, politics, and capitalism

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Excerpt from On Being -- "Happiness comes from ... getting the right kind of relationship between yourself and others, yourself and your work — and that’s broadly defined, just some sort of productive activity — and yourself and something larger than yourself. To really flourish, you need to feel that you are part of something big, or something that will leave a mark, that will do something. And I hear this from my students constantly. Everybody’s looking for how can they leave a mark? Help somebody? Be part of something bigger? And so, given our evolutionary history, and the weird modern way we’re living, we can still have fantastically satisfying lives. We just have to work at it harder than people might have a few generations ago."
Faculty News

Professor Viral Acharya discusses the merits of using conditional value-at-risk (CoVAR) for stress tests of investment companies

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Excerpt from Risk.net -- "'CoVAR is an interesting statistical concept about co-dependence in outcomes of individual security or fund returns with the market's or another index's returns, but there is no causality associated with it,' says New York University's Acharya. 'It is hard to make the conceptual case that we should regulate a fund or asset manager based on CoVAR.'"
School News

Stern's summer offerings for MBA students are highlighted

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Excerpt from US News & World Report -- "The University of North Carolina—Chapel Hill's Kenan-Flagler School of Business, the Marriott School of Management at Brigham Young University and New York University's Stern School of Business are just a few of the schools that offer summer classes and workshops for incoming full-time MBA students. Summer programs usually allow students to brush up on quantitative skills and get a feel for what life will be like once the official school year begins. They study topics such as financial accounting and statistics, and sometimes take workshops on career management. Many include opportunities for international students to also improve their English language skills and learn about U.S. culture."
Faculty News

Professor Thomaï Serdari comments on the Diamond Producers Association's advertising geared towards millennials

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Excerpt from the Financial Times -- "'Brands need to create a story that feels authentic to a consumer who has been overexposed to traditional advertising messages,' [Serdari] says."
Faculty News

Professors Theresa Kuchler and Johannes Stroebel's co-authored research on the impact of social networks on housing decisions is featured

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Excerpt from Inman -- "The researchers found a strong correlation 'between the recent house price movements in counties where a respondent has friends, and whether that respondent believes that local property is a good investment.'"