Faculty News
Professor Arun Sundararjan discusses the increase of trust in the digital age, from his book, "The Sharing Economy"
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Excerpt from Salon -- "...over the last 50 years we’ve relied on brand-based trust for most of our everyday economic activities. You let your kid ride the roller coaster at Six Flags but not at the park by the side of the road. You feel comfortable drinking a Coke in a foreign country… Now we are digitizing a lot of social capital, learning from the experience of others. And with that infrastructure comes new peer-to-peer commercial activity."
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