Experience Stern | News & Events

Excerpt from Yahoo Finance -- "'Owning a hotel is a terrible business,' says Scott Galloway, a marketing professor at New York University’s Stern School of Business. 'Licensing your name and taking a portion of the proceeds is a great business.' ... 'What really jumps out at me is how asymmetric the [Trump Tower Tampa] contract is,” says Stijn Van Nieuwerburgh, director of the Center for Real Estate Finance Research at the Stern School. 'Trump has very little contractual obligation and a lot of rights.'"

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