Faculty News

Professor Robert Seamans weighs in on the relationship between the tech industry and public policy ahead of Google CEO Sundar Pichai's congressional testimony

Barron's logo
Excerpt from Barron's -- "Robert Seamans, a professor of management and organizations at NYU’s Stern School of Business, told Barron’s he was encouraged by the intent of the meeting. But he pointed out the need for educators and venture capitalists to attend such meetings since most innovation in the U.S. comes from universities and lab settings. He’s also concerned the U.S. is losing top-notch A.I. researchers to Canada and U.K. because of the Trump administration’s immigration policy."
Faculty News

Professor Priya Raghubir is quoted in a story on the evolution of the telemarketing industry

NBC News online logo
Excerpt from NBC News-- "'I think there will always be a place for an annoying human being to call you,' she said. 'When you have a human being on the line, you do have a much greater opportunity of making a sale. And the telemarketing industry knows that.'"
Faculty News

Professor Scott Galloway comments on Facebook's leadership

BBC News logo
Excerpt from BBC -- "...he says the way to resolve what has become a tortured public debate over whether Ms Sandberg should stay or go is simple: Fire Mark Zuckerberg as well. 'It is unfair that now everyone is calling for her head,' he says. 'The appropriate response is to call for the head of the CEO and the COO.'"
Faculty News

Professor Ari Ginsberg is interviewed about Amazon's new headquarters

Excerpt from KBS -- (5:01) "The second headquarters is the idea realizing that the growth has to come from a new place where there is a pipeline and a flow of talent."
Faculty News

Professor Alixandra Barasch is interviewed about streetwear brand Supreme's unique marketing strategy

CGTN logo
Excerpt from CGTN -- "'Supreme has mastered the art of scarcity or the marketing of scarcity. They have a lot of different goods, but they release them in limited buckets so even the exact same product with different colors can feel scarce within the color that is being offered in that moment,' said Alix Barasch, Assistant Professor of Marketing at NYU Stern."
Faculty News

Professor Thomaï Serdari shares her views on Dolce and Gabbana's controversial ad campaign in China

Knowledge at Wharton logo
Excerpt from Knowledge@Wharton on SiriusXM -- (10:31) "I think it was the right thing to do, because they do have a name to maintain in the market, so they wouldn't want to alienate their own consumers by having products that are not welcome in Chinese culture, so that was the right thing to do. I do believe that Dolce and Gabbana as a company can recover slowly with the right steps."
Faculty News

Professor Michael Posner is quoted in a story on Microsoft's recommendations in connection with the regulation of AI

WIRED logo
Excerpt from WIRED -- "'[Tech companies] don’t like government involvement, in any sense, regulating what they do. They have not been as forthcoming with disclosures, and too reticent to give people a heads up on what’s transpiring. They’ve also been very reluctant to work with one another,' Posner says."
Faculty News

Professor Navin Manglani provides tips on how to protect personal data while traveling

Conde Nast Traveler logo
Excerpt from Condé Nast Traveler-- "'You're really creating a personal Wi-Fi network and, unless someone's able to get your password, you're the only one on the network. It’s a lot more secure than joining free airport Wi-Fi,' says Manglani."
Faculty News

Professor Norman White shares his views on Michael Dell's vision for the future of Dell

The Economist logo
Excerpt from the The Economist-- "Mr Dell’s plan to emphasise software in future contains three bets. The first is to be the best all-in-one provider of bundled IT. That may not be easy. Norman White of the NYU Stern School of Business observes that combining a commoditised hardware business with an innovative software business is particularly hard to do."
Faculty News

Professor Arun Sundararajan is interviewed about Lyft's IPO filing and what it means for the sharing economy

Bloomberg logo
Excerpt from Bloomberg-- "'It’s not surprising that Lyft is going public before Uber because in many ways they are in better shape to go public than Uber is,' said Arun Sundararajan, a professor at New York University’s business school and the author of 'The Sharing Economy.' Lyft is led by its founding CEO, the company has an experienced executive team in place, it has a more focused mission and it’s raised more modest sums of private capital, he said."
Faculty News

Professor Amy Webb provides her outlook on the future of AI

VICE News logo
Excerpt from Vice --"[AI] may be full of commercial opportunity, but not without long-term consequences. We’re the generation living through the great transition in human history—a 70-year transition to a future powered by AI. We must get past our generalized anxiety and fear about that future, and acknowledge that our paranoia or uncurbed exuberance will distract us from making critically important observations—and fixes—in the present."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on Smythson's new creative director, Luc Goidadin, and his vision for the brand

The New York Times Logo
Excerpt from the The New York Times -- "Presumably, part of Mr. Goidadin’s appeal to Smythson was the growth achieved during his tenure at Burberry. "It is an obvious place for them to look for talent,' said Thomaï Serdari, an adjunct associate professor of marketing at N.Y.U. Stern School of Business and founder of the strategic branding company Brand(x)Lux. 'It’s a very successful story of a company that has been transformed from a singular product company into a fashion company.'"
Faculty News

Professor Frances Milliken's and Professor and Vice Dean Elizabeth Morrison's joint research on psychological safety is referenced

HR Magazine logo
Excerpt from HR Magazine --"In one study New York University professors Frances Milliken and Elizabeth Morrison interviewed 40 full-time employees working in consulting, financial services, media, pharmaceuticals and advertising, and found the two most frequently-mentioned reasons for remaining silent were fear of being viewed or labelled negatively, and fear of damaging work relationships."
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is mentioned

Wall Street Journal logo
Excerpt from The Wall Street Journal -- "Messrs. Lukianoff and Haidt take on the problems of campus culture through the lens of safety—not that we have too little of it but that we have too much. After a generation of protecting kids from danger, both real and imagined, we have left them with the social equivalent of a peanut allergy, hypersensitive to offense and unable to cope with ordinary disagreement."
Faculty News

Professor Aswath Damodaran's remarks on Walmart and Flipkart at the Nordic Business Forum 2018 are featured

Bloomberg Quint logo
Excerpt from Bloomberg Quint -- "'Walmart invested in a company which is burning cash over the last 10 years with no end in sight,' Damodaran said in a presentation at the Nordic Business Forum 2018, which was held on Sept. 26-27. 'With such expenditure, Walmart, a retail giant that was founded over 50 years ago, is trying to look young again.'"
Faculty News

Professor Nicholas Economides explains why he believes a GDP slowdown will not significantly impact the tech sector

CNBC logo
Excerpt from CNBC -- "I actually think for the tech sector, the GDP slowdown is not going to be that important. Most of these companies are making money from digital ads, which are now acquiring from traditional ads, and therefore a general slowdown would not really make a huge difference for them."
Faculty News

In an interview, Professor Vasant Dhar discusses the EU's proposed regulation of online content providers, referencing his recent op-ed that advocates for a data-driven approach

Bloomberg logo
Excerpt from Bloomberg-- (0:20) "They certainly need to be examined. This is a very opaque marketplace. When you compare these ad exchanges to financial exchanges, which are incredibly transparent, we really have very little idea as to what goes on behind the scenes."
Faculty News

In a contributed article, Professor Michelle Greenwald underscores the importance of "Instagramable" marketing campaigns, highlighting nine key examples

Forbes logo
Excerpt from Forbes -- "The simple key take-away is that Instagramability needs to be a consideration in both product development and marketing program conception. For authenticity, credibility, cost, and effective brand personality communication, making products and services highly Instagram worthy, is a great way to go."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on the growth of the men's beauty market

Luxury Daily logo
Excerpt from the Luxury Daily-- "'Male beauty lines are still proliferating today because several well-established brands realize that without such products or services, they risk losing their existing customers to competing brands that already offer a beauty line,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
Faculty News

Professor Vicki Morwitz's joint research on discount pricing is featured in an article on how to upsell customers

Entrepreneur logo
Excerpt from Entrepreneur-- "According to a study by Manoj Thomas, assistant professor of marketing at Cornell University, and Vicki Morwitz, research professor of marketing at New York University, people are quicker to respond to easy-to-calculate discounts. In the study, people surveyed saw easy-to-calculate discounts as being bigger discounts than difficult-to-calculate discounts -- even if they two were equal."
Faculty News

Professor Anindya Ghose shares how blockchain technology can be used to improve efficiency in online advertising

Forbes logo
Excerpt from Forbes-- "Anindya Ghose, professor at New York University and advisor at Lucidity, talked about a recent success case out of several they have had with beta clients: 'Lucidity, Toyota and Saatchi & Saatchi collaborated to attain transparency in a three-week digital ad campaign, which yielded some 10 million Toyota ad impressions in the U.S. Lucidity was able to identify ad fraud or bot fraud to move spending to websites with higher performance. As a result, the campaign resulted in a 21% lift in visits to Toyota's website when compared to similar ad buys it made without Lucidity.'"
Faculty News

In a contributed article, Professor Kristen Sosulski outlines best practices for data visualization

digital bulletin logo feature
Excerpt from Digital Bulletin -- "I think visualization is now an interface that allows us to understand the world; anything from your smartphone to smart cities."
Faculty News

Professor Scott Galloway explains why he believes Microsoft's Satya Nadella is the tech CEO of the year

Recode logo
Excerpt from Recode -- "The market just loves monogamy, or specifically recurring revenue, and Microsoft for a long time has had just this tens of billions of dollars of recurring revenue in the form of Office. Satya Nadella and Microsoft, as we’re all barking at the moon and talking about Facebook and Apple, they just keep plugging along. It’s incredible."
Faculty News

Professor Lawrence White comments on how investor skepticism has impacted the hedge fund industry

stamford advocate logo
Excerpt from Stamford Advocate-- "'That skepticism is entering into the areas of public pension funds and university endowments, which are major investors with hedge funds,' said Lawrence J. White, a professor of economics in New York University’s business school."

Archive