Faculty News
Professor Alixandra Barasch shares insights on Proactiv's growth and the company’s new partnership with Kendall Jenner
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Excerpt from Vox -- "Ultimately, Jenner will have to be convincing, according to Barasch, who studies sincerity in advertising. 'The way she communicates, both the message content as well as her voice and non-verbal facial expression are going to be super important,' she says. She thinks that there definitely is an audience of young women who will relate to Jenner."
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