Experience Stern | News & Events

Excerpt from Luxury Daily -- "Communities built around social, cultural or fitness interests – for example, whisky tasting clubs or cycling groups – offer consumers a platform through which to exchange facts and opinions about products and services. Consumer-generated content spreads quickly, thanks to technology. Reputations are built or destroyed easily. This has already had significant consequences for the luxury retail market that has seen an array of brand extensions being built around such communities with clearly defined values."

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