Faculty News

Professor Adam Alter explains why McDonald's is able to successfully market its Shamrock Shake by utilizing nostalgia

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Excerpt from Yahoo News -- “'Humans are very sensitive to losses, and we don’t notice we've lost something until we've enjoyed it and then it disappears,' Adam Alter, PhD, an associate professor of marketing at the NYU Stern School of Business and author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, tells Yahoo."

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Faculty News

Professor April Klein's joint research on reverse stock splits is spotlighted

Excerpt from The Motley Fool -- "A reverse split conveys a lack of confidence, and it's not just the initial hit that weighs on most of the companies that have gone this route. A study by researchers at NYU Stern School of Business and Emory University looked at 1,612 reverse splits that were executed in a 40-year span of time through 2001."
Research Center Events

Fireside Chat with Jelena McWilliams

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NYU Stern's Center for Global Economy and Business and Volatility and Risk Institute will host a fireside chat with Jelena McWilliams, Chairman of the FDIC.
Faculty News

Professors Scott Galloway and Amy Webb offer their perspectives on the global impact of Amazon and what the future holds for the company and its founder Jeff Bezos

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Excerpt from PBS Frontline -- "So Amazon has these Darth Vader-like abilities to just look at a sector and begin choking it of oxygen without even touching it. Amazon can begin beating competitors without even competing.'

'Once you start connecting the dots, you see that Amazon is building all of the invisible infrastructure for our futures.'"
Faculty News

Professor Steven Koonin is quoted in a story detailing the Trump Administration's preparations for the next National Climate Assessment

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Excerpt from Scientific American -- "But critics of climate science close to the White House believe the effort could take a more adversarial approach compared with earlier versions. Steve Koonin, a physics professor at New York University, said he has pitched Droegemeier on the idea of incorporating a red-team review into the National Climate Assessment. The exercise could allow science critics to use discredited theories to challenge consensus research on rising temperatures, scientists have said."
Faculty News

Professor Drew Hinkes comments on how the court ruling in the SEC's case against Telegram will impact the future of the cryptocurrency industry

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Excerpt from Decrypt -- “'The US regulatory approach to selling instruments for fundraising is of tremendous importance to the entire industry. No question,' Drew Hinkes, an attorney with Carlton Fields and an adjunct professor at New York University’s Stern School of Business and School of Law, told Decrypt. 'I can't think of a stakeholder who wouldn't be interested in the outcome of this,' he said."
Faculty News

Professor Joseph Foudy is quoted in a story exploring the effects of Apple's supply chain disruptions in China and how it will impact the company's earnings

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Excerpt from Yahoo Finance -- "'This is an additional reminder of why companies need to diversify away from China,' says Joseph Foudy, an expert on global business and professor at NYU’s business school."
Faculty News

Professor Scott Galloway discusses the monopolistic tendencies of Amazon

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Excerpt from The Washington Post -- "New York University business professor Scott Galloway notes that the health insurance industry shed billions of dollars in value on the morning after Amazon merely hinted, in a news release, at an interest in health-care costs. 'Amazon has these Darth Vader-like abilities to just look at a sector and begin choking it of oxygen,' he says."
Faculty News

Joint research from Professor Adam Alter on the name-pronunciation effect is highlighted in a story exploring how Pete Buttigieg's name may impact his candidacy

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Excerpt from Forbes -- "One of the studies’ psychologists, Adam Alter, explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.'"
Faculty News

Joint research from Professor Viral Acharya on the 2008 financial crisis is referenced

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Excerpt from The New York Times -- "The economist Viral Acharya and three of his colleagues at the New York University business school saw the first President Bush’s reckless housing plan as the “Rubicon” on the way to the financial crisis that, in the following century, would nearly destroy the world economy under the presidency of Mr. Bush’s even more reckless son."
Faculty News

Professor Thomas Philippon weighs in on how the recent T-Mobile-Sprint merger has impacted AT&T and Verizon’s stock performance

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Excerpt from Axios -- "Economist Thomas Philippon, on Twitter, looked at after-hours price rises in AT&T and Verizon stock to conclude that those companies will be about $11 billion better off as a result of the merger. But those price gains failed to hold when the market opened on Tuesday."
 
Faculty News

Professor and Dean Emeritus Peter Henry illustrates why Jamaica’s recovery could be a source of inspiration for other economically-distressed countries

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Excerpt from Financial Times -- "'This is an extraordinarily positive turn of events, after 40 years of stagnation,' says Peter Henry, dean emeritus and professor of economics and finance at New York University's Stern School of Business, whose parents emigrated from Jamaica decades ago. 'It shows that countries actually have agency. If Jamaica can do this, my goodness, everyone can . . . It’s a hopeful message.'”
Faculty News

Professor Arun Sundararajan notes that Airbnb has faced a harder regulatory and legal path than other tech companies because it straddles both the digital and analog worlds

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Excerpt from Bloomberg -- "Unlike businesses such as Facebook Inc. or Alphabet Inc.’s Google that operate mostly online, Airbnb straddles both the digital and analog worlds, which is why it has faced 'a harder regulatory and legal path than their predecessors,' said Arun Sundararajan, a professor at NYU who has written books on the sharing economy."
 
Faculty News

Professor Tensie Whelan underscores the importance of sustainable business practices across all industries

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Excerpt from The Environmental Magazine -- “'Across industries, companies are beginning to recognize that sustainable business is good business,' says Tensie Whelan, professor at NYU Stern, and her statement is clearly backed by consumer purchasing habits in a variety of industries – everything from tourism to fashion."
Faculty News

Key takeaways from Professor Ingo Walter's recent book, "Bridging the Gaps," are spotlighted

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Excerpt from CIO Magazine -- "Lipshitz and Walter write that, 'The data strongly support the assertion that infrastructure assets generate stable cash flows. With yield (largely contracted) representing a significant portion of total returns, the asset class constitutes a defensive investment.'"
Faculty News

Professor Alixandra Barasch is quoted in a story exploring how advertisers market products to women

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Excerpt from The Washington Post -- "'He knows about chocolate, but it’s clear he knows about other things, too,' says Alixandra Barasch, a professor of marketing for New York University’s Stern School of Business, whom we enlisted to help break down the chef’s appeal."
Faculty News

Professor Scott Galloway's comments calling for the break up of big tech are cited

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Excerpt from InvestorPlace -- "Nonetheless, Shopify benefits from the Amazon backlash. Statements from people like Scott Galloway, claiming Amazon partners with companies like a virus on a host, drive smaller merchants to Shopify. This is despite the fact that more than half of Amazon’s product sales are on behalf of third parties."
Faculty News

In an Q&A interview, Professor David Yermack offers advice for consumers interested in applying for an unsecured credit card

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Excerpt from WalletHub -- "The costs are high because customers with poor credit tend to default at high rates. Lenders need to compensate for this by charging higher fees and interest."
Faculty News

In a live interview, Professor Arun Sundararajan explains why circumstances surrounding WeWork underscores a transparency issue among early-stage IPOs

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Excerpt from CNBC -- "Companies are getting too much capital in before being subjected to the scrutiny of public markets, says Professor Arun Sundararajan from the New York University Stern School of Business."
Faculty News

In an op-ed, Professor Allen Adamson highlights the evolution of how marketers use celebrities in their branding

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Excerpt from Branding Mag -- "The idea of using a celebrity’s status or credibility to help boost awareness or sales of a product has been a marketing strategy since at least the 1700s when Robert Wedgewood asked members of the Royal Family to endorse his family’s elegant Wedgewood tableware."
Faculty News

Professor Anindya Ghose notes that Japanese companies must break out of their comfort zone in order to succeed in global markets

Excerpt from Campaign Asia -- "'To become truly global will require Japanese executives to get out of their comfort zone and think drastically differently about organisation, marketing, and strategy,' said Anindya Ghose, Heinz Riehl Chair Professor of Business at New York University’s Stern School of Business.
School News

The STEM designation of Stern's two-year Full-time MBA program and focused Andre Koo Technology and Entrepreneurship MBA program is highlighted

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Excerpt from BusinessBecause -- "The STEM trend continues as two top US schools, NYU Stern and Michigan Ross, announce STEM designations on their MBA programs. NYU Stern’s full-time MBA joins its Technology and Entrepreneurship MBA as the second STEM program at the school."
 
Faculty News

In an op-ed, Professor Allen Adamson asserts that a large portion of Tesla's success stems from its competitors' lack of significant innovation

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Excerpt from Forbes -- "The headlines about the valuation of Tesla seem to multiply along with the company’s share price. As the electric-car maker’s market value recently topped $100 billion, it’s clear that Elon Musk has driven Tesla into a new zone. But, Tesla’s peak is not necessarily because Wall Street believes Musk is doing everything right."
School News

Professor and EFL Director Deepak Hegde explains why cultivating a positive culture is one of the most important priorities startups need to consider when scaling up; Endless Frontier Labs is mentioned

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Excerpt from Business Insider -- "Formalizing those systems and processes is hard, but professor Deepak Hegde says getting your company’s culture right is one of the most important things startups need to watch out for when scaling up their teams. Hegde researches management and organizations at New York University, and also directs Endless Frontier Labs, which helps technology and science startups scale. 'As a founder, you are so used to doing everything yourself,' Hegde told Business Insider. 'Your startup becomes your baby.'”
Faculty News

Professor Lawrence White asserts that companies will divert their business out of New York following the Trump Administration's move to prohibit NY residents from renewing their access to Global Entry and other Trusted Traveler Programs

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Excerpt from Fortune -- "Companies will soon begin to divert their business out of New York and to other states’ points of entry, agrees Lawrence J. White, a professor at New York University’s Stern School of Business. 'There are alternatives, like Vermont,' he says. 'Certainly the trucking companies will become quickly aware if they aren’t already, and so they’ll divert to another state. They will explore alternatives.'"