Faculty News
Professor Priya Raghubir is quoted in a story examining why some consumers are purchasing airline tickets amid travel advisories and border closures
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Excerpt from The New York Times -- “'The comparison of real prices today versus reference prices that consumers have in their memories — ones they may even be unaware that they hold — is leading to this kind of purchase behavior,' said Priya Raghubir, a New York University Stern School of Business professor who studies consumer psychology and spending."
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