Faculty News

Professor Melissa Schilling's new book, "Quirky" is highlighted as one of the best business books of the month

Financial Times logo
Excerpt from the Financial Times -- "Drawing on the lives of Musk, Albert Einstein, Steve Jobs, Benjamin Franklin and many others, Schilling explores what drove them to create multiple breakthroughs and finds that while their intellect is key, this alone did not lead to their serial innovations."
Research Center Events

A Fireside Chat with Steven Eisman, The Eisman Group, Neuberger Berman

NYU flags outside of the Henry Kaufman Management Center
On February 7, the NYU Stern Center for Global Economy and Business will host a fireside chat with Steven Eisman, The Eisman Group, Neuberger Berman. 
Research Center Events

Mission: Appossible, the NYU Mobile App Contest, Hosts Kickoff Event

Mission Appossible 2018
NYU students, alumni, faculty and staff gathered at NYU Stern on February 7 for the kickoff of the Third Annual MISSION: APPOSSIBLE, the NYU Mobile App Contest, a collaborative effort between Stern's W. R. Berkley Innovation Labs and Messapps.
Faculty News

Professor Bernard Donefer discusses the role of automated trading in stock market fluctuations

Marketplace Logo
Excerpt from Marketplace -- "Floors don’t really have traders. It’s being done in a computer system, in all likelihood in New Jersey. These automated trading models make the world go at speeds we really haven’t seen before."
Faculty News

Professor John Horton is quoted in a feature story about whether Airbnb will stay a private company

Bloomberg logo
Excerpt from Bloomberg -- "Entrepreneurs often fear what will happen to their creations once under the constraints of being a public company. Google’s Larry Page and Facebook Inc.’s Mark Zuckerberg each fretted over the risks of public scrutiny and quarterly earnings reports. 'The immediate feedback and daily heartbeat of Wall Street can be too much for a CEO who aims to take risks and experiment,' said John Horton, a professor at New York University’s Stern School of Business."
Faculty News

Professor Jeffrey Wurgler's joint research on dividends is featured

MarketWatch logo
Excerpt from MarketWatch -- "Consider first a study that was published in 2006 by Malcolm Baker, a finance professor at Harvard Business School, and Jeffrey Wurgler, a finance professor at NYU. They devised a number of objective indicators of irrational exuberance that, in backtesting, were highly correlated with bubbles such as the 1929 stock market crash and the bursting of the Internet bubble in early 2000."
Faculty News

Professor Russell Winer is quoted in a feature story on Super Bowl advertising

Stamford Advocate 192 x 144
Excerpt from the Stamford Advocate -- "Clearly the benefit of the ads can be great. But there is a basic problem of clutter and there being lots of ads. The challenge is getting your message across to the audience."
Faculty News

Professor Adam Alter is interviewed about how streetwear brands are using scarcity and social media to drive demand

BBC Capital logo
Excerpt from BBC -- "The beauty of fashion is that it’s conspicuous; everyone knows what you’re wearing, so if you’re wearing a scarce, fashionable product, you get the benefit of knowing privately that you own something scarce, but also the benefit of being able to show other people that you own a scarce product."
Faculty News

Professor Thomaï Serdari shares takeaways from two articles on the luxury fashion industry

Financial Times logo
Excerpt from the Financial Times -- "[Balanciaga] Creative director Demna Gvasalia and CEO Cédric Charbit have updated the brand’s DNA with contemporary elements of streetwear that make the brand relevant today. Additionally, the luxury house showcases the type of combined leadership (creative and business) that many other brands should follow as they strive to grow in the oversaturated fashion industry."
Faculty News

Professor Aswath Damodaran's research on stock market returns is referenced

Wall Street Journal logo
Excerpt from The Wall Street Journal -- "...from 1928 through 2017, the S&P 500, including dividends, generated an average annual return of 9.65%, compared with 4.88% for 10-year Treasury notes, according to data from Aswath Damodaran, a finance professor at New York University’s Stern School of Business."
Faculty News

Professor Arun Sundararajan discusses the implications of Waymo's lawsuit against Uber on the sharing of intellectual capital and the difficulty in defining where the companies end and the workers begin

The Washington Post logo
Excerpt from The Washington Post -- "'It’s very hard to draw the line between what an engineer has acquired on their own and what is the property of the company and has been embedded in a product,’ [Sundararajan] said. ‘But the spillover of engineers working for one company and going to another after acquiring valuable knowledge is endemic in Silicon Valley and in the tech sector in general.'"
Faculty News

Professor Thomaï Serdari explains why some fashion retailers are selling their merchandise in bundled sets

Fashionista logo
Excerpt from Fashionista -- "The ultimate goal is to save time, especially on routine activities, and focus on experiences that matter more. Additionally, since social media has made everyone’s life more public, people want to be certain that their posts reinforce public perception about their personal style. They will happily invest in kits/bundles that ensure they appear stylish."
Faculty News

Professor Priya Raghubir is interviewed about Groupon's Super Bowl ad and mission to re-establish its brand

CNNMoney logo
Excerpt from CNNMoney -- "Raghubir, the marketing professor, said that if Groupon wants to succeed, it will have to do more than reintroduce a tweaked product to old clients. It will have to repair its reputation. And it'll take more than a clever Super Bowl ad to do that. Customers understand that they can save money with Groupon, she said. But they may have been burned before. It will take time to prove to them that they can trust this version of Groupon."
Faculty News

Professor Nouriel Roubini shares his views on bitcoin

Bloomberg logo
Excerpt from Bloomberg -- "Nouriel Roubini of Roubini Macro Associates said Bitcoin is the 'biggest bubble in human history' and this 'mother of all bubbles' is finally crashing, in an interview with Tom Keene and Francine Lacqua on Bloomberg Television. Bitcoin dropped below $8,000 Friday, a 60 percent tumble from its peak of $19,511 on Dec. 18. It isn’t just Bitcoin, Roubini added. There are more than 1,300 cryptocurrencies or initial coin offerings, and 'most of them are even worse' than the largest digital token. These constitute a 'a bubble to the power of two or three,' he said."
Faculty News

Professor Richard Sylla shares insights on business leaders throughout history in "Creative Trailblazer"

Biography logo 192 x 144
Excerpt from Biography - "...I think [Steve Jobs] saw possibilities that other people didn't see, which is a characteristic of most great entrepreneurs."
Faculty News

Professor Tom Meyvis discusses how Apple fell short of expectations in marketing the iPhone X

MarketWatch logo
Excerpt from MarketWatch -- "Apple is usually a leader in branding and messaging, but this time it stumbled, said Tom Meyvis, professor of marketing and coordinator of the Ph.D. program in marketing at the Stern School of Business at New York University. Consumers were faced with too many iPhones being released at the same time, and too many variations of the iPhone X, he said. 'Consumers eventually adapt to everything, even continuous improvements,' Meyvis said."
Faculty News

Professor Tensie Whelan shares insights on how smart technology can contribute to sustainability

Huffington Post logo
Excerpt from The Huffington Post -- "'A talking fridge that adjusts its energy use to be less intensive and helps you better manage your food so you have less food waste would be extremely useful,' said Whelan of NYU."
Faculty News

Professor Stijn Van Nieuwerburgh's work on European Safe Bonds is featured

The Economist logo
Excerpt from The Economist -- "This week’s proposal—for a new asset, sovereign-bond-backed securities (SBBS)—both leaves states responsible for their own debts and encourages banks to diversify sovereign risk. Issuers of SBBS, which could be public- or private-sector entities, would buy euro-area government bonds at market prices, and repackage them. Buyers of SBBS would be paid interest and principal (and be exposed to default) as if they owned the underlying bonds."
Faculty News

In an in-depth interview at the World Economic Forum in Davos, Professor Michael Posner discusses the ethical challenges facing social networks and businesses

Business Insider logo
Excerpt from Business Insider -- "I think there's a challenge on the business side figuring out how to both be profitable. I'm pro company; I want companies to make a profit. But how to then operate in a globalized environment — globalized world — where we have very weak governments and very powerful companies. And so the idea that government alone is going to protect people from all the things that can go wrong — inequality, mistreatment of workers, etc. — it's not realistic."
Faculty News

Professor Dolly Chugh's research on implicit social cognition and bias among managers is referenced

Professional Planner Logo 192 x 144
Excerpt from Professional Planner -- "'The frantic pace of many of our lives leads us to rely on' fast thinking, which may not be suited to facing ethical dilemmas, which may require a slower thought process, Dolly Chugh wrote in a paper published in Social Justice Research."
Faculty News

Professor Lawrence White discusses the Royal Bank of Scotland's layoffs in Stamford, Connecticut

Stamford Advocate 192 x 144
Excerpt from the Stamford Advocate -- "'Shrinking its footprint generally has been part of the recovery for RBS,' Lawrence J. White, a professor of economics in New York University’s business school, said in a recent interview. 'It shouldn’t come as a big surprise that as part of the overall shrinking that they would be shrinking their North American operations.'"
Faculty News

Professor Adam Brandenburger highlights NYU Shanghai's partnership with the WeWork Creator Awards

China News logo 192 x 144
Excerpt from China News -- "We understand the importance of creative thinking in the local entrepreneurial ecosystem and we are honored to work with the WeWork Creator Contest to help creators realize their dreams."
Faculty News

Professor Scott Galloway advocates for the breakup of Amazon, Apple, Facebook and Google, referencing his book, "The Four"

Fox Business logo
Excerpt from Fox Business -- "Scott Galloway, a professor at New York University Stern School of Business and author of the best-selling 'The Four,' said these companies distort financial markets and capital flows. 'The reason why they need to be curbed or specifically broken up is that as evidence today, we don’t have fair competition,' he told FOX Business’ Liz Claman on 'Countdown to the Closing Bell.'"
Faculty News

Professor Anindya Ghose discusses the value of mobile data for marketers to better serve their customers, from his book, "Tap"

MIT Sloan Management Review logo
Exerpt from MIT Sloan Management Review -- “Smartphones rule our lives. We text, swipe, and shop from our devices. And every time businesses tap into these phones, they are generating valuable streams of data that, using combinations of machine learning, data science, and artificial intelligence, they can put together and figure out a better way to curate their messages and their offers.”