Faculty News
Professor Anindya Ghose explains how it will become more common for retailers to integrate online shopping with offline pickup and delivery
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Excerpt from Inc. -- "Integrating online shopping with offline pickup and delivery will only become more common, says Anindya Ghose, director of NYU Stern's master of business analytics program and author of TAP: Unlocking the Mobile Economy, in an email to Inc. Retailers will have more personal data on consumer preferences from observing their behavior in a very personal setting."
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