Faculty News

In an op-ed, Professor Michelle Greenwald highlights how brands are supporting International Women's Day globally

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Excerpt from Forbes -- "As brands like Starbucks, Dove and Pepsi have discovered the hard way, if potential associations are not carefully, objectively and sensitively assessed, there could be a negative backlash and with the speed of virality, the losses can outbalance the gains. Authenticity and brand fit are incredibly important new program and partnership screeners."

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