Experience Stern | News & Events

Excerpt from Forbes-- "Micro-influencers (generally considered to have followings in the range of 10,000 – 50,000) have skyrocketed in favor among marketers as one of the most effective marketing tools. Their engaged followers admire their values and aesthetics and trust them to create great content and bring to their attention brands they should know about."

Excerpt from Bloomberg -- "'They’re being dragged into this -- it’s very volatile for the brand,' said Allen Adamson, an independent branding expert and marketing professor at NYU’s Stern School of Business."

Excerpt from Yahoo Finance --"I think the concerns are a bit overrated. I don’t think China is the biggest driver of the US economy, so I don’t think that that should bring down the US stock market… it’s more psychology and more worries than real data that is driving the market."

Excerpt from Forbes-- "As noted by Professor J.P. Eggers of NYU's Stern School of Business, the 'effect of Amazon imitation should be to decrease innovation in categories sold on Amazon, as firms recognize imitation risk.'"

Excerpt from TopMBA -- “‘This initial engagement helps students define what their career goals are and helps them clearly articulate their skill sets,’ says Briggs.”

Excerpt from The Guardian -- "Alain Bertaud, a former World Bank principal urban planner, said that despite New Zealand being an otherwise 'exceptionally well-managed country' its housing market was in a state of crisis. He said the government’s efforts were being closely watched because they were broadly following global best practice in improving housing affordability."

Excerpt from Ad Age India -- "Social Media is a natural part of a consumer’s multi-device, multi touchpoint consumer journey and brands need to start looking at the most organic, most natural way to become part of that journey."

Excerpt from Financial Times -- "Alice Schnurman, an MBA candidate at Stern, picked a photo of a poster for Alice’s Adventures in Wonderland that has hung in her bedroom since she was a child — a reminder that life is unpredictable. It helped the 27-year-old American convince Stern she was determined and resilient. The application required extra effort, but she was excited to do it. 'Nowadays people feel comfortable with visual media,' she says. 'It made me like Stern a little bit more.'"

Excerpt from Xinhua -- "Li had an in-depth exchange of views with renowned experts from the United States, Germany, Britain, Cuba and Sweden about their advice and suggestions on issues including economic growth, scientific innovation, intelligence manufacturing and environment protection."

Excerpt from Forbes-- "In the Talent Economy, the customer is actually buying the skill and expertise of the Talent - the platform is merely a “market maker” to paraphrase Arun Sundararajan and other pundits, that reduces the inefficiency of traditional employment and staffing markets, and enables the discovery of talent that is otherwise invisible to the customer."

Excerpt from DNA India -- "New York University (NYU) School of Business Professor Amy Webb said there is misplaced optimism as well as fear around AI. 'The key issue for us all to bear in mind is there are nine companies that control the future of AI. We ought to be paying attention to them,' she said."

Excerpt from Inc. -- "Yet Michael S. North, assistant professor of management and organizations at NYU's Stern School of Business, points out several persistent myths that generations often believe about others, especially at work. In a real-world, functional team setting, younger workers don't actually outperform older ones, and older workers aren't really slow to learn new methods and new technologies."

Excerpt from The Wrap -- "'There’s always the threat that once they hook you, they’ll raise the prices later,' NYU business professor Peter Newman says."

NYU Stern faculty are available to offer perspectives on this year’s Super Bowl advertising and marketing trends.

Excerpt from CGTN -- "What's important to understand is that China is at an inflection point... the real question, though, moving forward is what's going to be the political will to reform internally, because it's going to be a long process, particularly looking at the SOE sector."

Excerpt from CNN -- "'The "woke' business strategy will be big theme in 2019, as that's where the money is,' Scott Galloway, founder of the business research firm Gartner L2 and a professor of marketing at New York University Stern School of Business, told CNN Business last week."

Excerpt from CGTN -- "There's significant income inequality because wealth tends to be concentrated on very few founders of successful companies, but, at the same time, the fact that California doesn't have a deficit anymore should also be attributed to the fact that some of these founders paid huge taxes to the state of California and, for example, when Facebook made an IPO, suddenly the California budget was balanced... So it's important to look at the benefits of the high technology industry and not just the inequality they produce."

Excerpt from AFP -- "For Aswath Damodaran, a professor at New York University's Stern School of Business who has researched the company's business model, Netflix's top brass 'don't want to be in the movie business. They want to be in the subscriber business.'"

Excerpt from Quartz --"'The main reason why Indian customers like it (Club Factory) is due to the very high quality of its AI and machine learning-powered recommender systems that learn user preferences very quickly and offer highly curated offers targeted at individuals,' said Ghose. 'Plus they offer cash on delivery too.'"

Excerpt from Bloomberg -- "It depends very much on whether this is going to be a full scale trade war between the US and China or not. You have a scenario in which tariffs could be mild, another one in which you could have 25% tariffs on all the trade between the US and China... The direct trade impacts are low, but then you have to consider the impact on business and consumer confidence, on CAPEX, on financial markets, potential contagion, and therefor the direct trade links are small, but the indirect ones can lead to a greater impact on the global economy."

Excerpt from Yahoo Finance -- "'The solution to unaffordable housing does not consist in inventing clever regulatory gimmicks or in designing massive subsidies to be paid by the taxpayer or by a few wealthy households. The answer will always consist of increasing the supply of land and floor space and removing any land and floor regulatory straight jacket,' says Alain Bertaud, one of the authors, in the report."

Excerpt from Marketplace -- "'If you’re servicing the same government workers, much more localized population, then it is really about good will,” said Jason Greenberg, assistant professor of management at New York University’s Stern School of Business. 'Good will matters,' he added."

Excerpt from eCampusNews -- "'We need to structure even informal online learning experiences to make sure they happen,' says Sosulski, who is the author of two books about online learning. 'If you just ask students to introduce themselves, don’t be surprised if that doesn’t happen.' She recommends making directions to students explicit rather than open-ended. But once discussions are under way, it doesn’t take much effort from the instructor to keep them going."

Excerpt from TheStreet -- "'They're taking a page out of the HBO playbook from years ago that awards matter. It's a top- down market, and the Oscars and Golden Globes create an aura of creative excellence that trickles down,' Adamson said. 'This is a really smart long-term play for Netflix.'"

Excerpt from CNN -- "By 2022, 25% of the American workforce is estimated to be comprised of workers age 55 and older, according to the Bureau of Labor Statistics. But claims of age-based discrimination are already on the rise, says Michael North, assistant professor of management and organizations at New York University. Comparing the number of age discrimination complaints filed to the EEOC in 1999 to the number of claims now shows that the problem isn't going away."