Experience Stern | News & Events

In addition to commentary on this year’s new and notable ads, the following professors can speak to what we will see this year around user-generated content, celebrity spokespeople, the impact of the government shutdown and more.

Topics include:

• Brand Reputation & Brand Management -- Professor Tülin Erdem, chair of NYU Stern's Marketing Department, whose research demonstrates consumer preference for brands that support refugees, can discuss how the NFL and Colin Kaepernick controversy will impact brands’ and celebrities’ decisions to associate with the big game.
• Super Bowl Ad Predictions – Professor Priya Raghubir predicts that tried-and-true ad elements, including authentic humor, celebrity endorsements and socially conscious messaging, are likely to get airtime. This year, however, she forecasts that brands will save “the big unveiling” of their ads for game day (vs. sharing teasers on social media).
• Integrating TV into Digital Media, Plus Political and Social Themes – Professor Russell Winer suspects that cross-platform campaigns will continue spurring user-generated content, including new product ideas and commercial development from customers. He anticipates more ads will draw on political and social themes, such as supporting immigrants or the #MeToo movement, as seen in Gillette’s “We Believe” campaign.
• Cars in the Spotlight – Professor Thomaï Serdari, luxury marketing expert, contends that Super Bowl ads offer a great platform for the auto industry to control their brand message; She argues that smart, humorous spots will be key this year to capturing consumer attention.
• Consumer Behavior – Professor Tom Meyvis looks at consumer decision making and strategies to increase consumer enjoyment.
• Making Waves on Social Media -- Professor Alixandra Barasch shares tips for marketing strategies that perform well on social media platforms.
• Impact of the Government Shutdown -- With FCC operations suspended due to the government shutdown, companies cannot currently get new services approved to advertise ahead of the game. Professor Nicholas Economides can discuss the impact on the telecommunications industry.
• What’s new in mobile advertising? Professor Anindya Ghose, author of “Tap: Unlocking the Mobile Economy,” can offer insights on brands’ mobile ad strategies this year.

Please contact the Office of Public Affairs at 212.998.0670 or paffairs@stern.nyu.edu, or the faculty directly to arrange interviews.