Faculty News
Professor Scott Galloway explains why more companies are adopting socially-conscious messaging in a story about Gillette's "We Believe" campaign
—
Excerpt from CNN -- "'The "woke' business strategy will be big theme in 2019, as that's where the money is,' Scott Galloway, founder of the business research firm Gartner L2 and a professor of marketing at New York University Stern School of Business, told CNN Business last week."
Read more
Read more