Experience Stern | News & Events

Excerpt from Marketplace -- "Tom Meyvis, a professor of marketing at the Stern School of Business at New York University, cites Brawny paper towel's sucessful handling of an image problem the brand had with its illustrated spokeman. 'The Wall Street Journal described him as a 70s porn star,' Meyvis says. But, Meyvis notes, that brand handled its image right–by taking baby steps. It slowly shrank the problem mustache, and character, until they were replaced by one a little more up to date."

Excerpt from MarketWatch -- “'When [baby product manufacturers] need to launch a new product, they need to go to the influencers,' Ghose says. 'And mommy bloggers are obviously very influential.' Ghose says that while there haven’t been rigorous academic studies yet quantifying the impact of these influencers on sales, anecdotal evidence abounds, such as LeapFrog Enterprises Inc.’s (NYSE:LF) success during the holiday 2011 season promoting its LeapPad tablet through popular bloggers. The company said in its subsequent annual report that the LeapPad launch helped boost its net sales 5% from 2010 to 2011, to $455 million."

Excerpt from The New York Times -- "Mr. Philippon starts with the familiar observation that finance has grown much faster than the economy as a whole. Specifically, the share of G.D.P. accruing to bankers, traders, and so on has nearly doubled since 1980, when we started dismantling the system of financial regulation created as a response to the Great Depression. What are we getting in return for all that money? Not much, as far as anyone can tell. Mr. Philippon shows that the financial industry has grown much faster than either the flow of savings it channels or the assets it manages."

Excerpt from Reuters -- "Over the long term, China’s road to economic reform will be bumpy and politically unpredictable. Its state capitalist model will remain the dominant economic force for the foreseeable future. A more acute economic slowdown could undermine Xi’s reform agenda. Criticism from political elites, their influence waning, will grow louder — and perhaps too ear-splitting for reforms to be sustainable."

Excerpt from The New York Times -- "It is what the psychologists Yaacov Trope of New York University and Nira Liberman of Tel Aviv University called temporal construal theory. They showed that people are more idealistic and generous when dealing hypothetically with the distant future than they are about actions they need to take today. That’s why it pays to ask people to decide on measures to uphold egalitarian ideals when they don’t have to cough up the money immediately."

Excerpt from The Wall Street Journal -- "'Investors think about how big the diabetes drug market is, see a company offering a diabetes drug, and say, "Let me make a bet on this,"' [Damodaran] says. 'There are going to be a couple winners. But no one knows who.'"

Excerpt from Bloomberg -- "The international markets and markets in general tend to anticipate what's going to happen. And we already see the signs of recovery for Greece. We have seen a decline in unemployment for the first time in four years. We have seen car sales go up. We have seen a different mood in the population in Greece. So it's important that the recovery is in fact starting, and that is where the markets come in. They anticipate the full recovery and now they are thinking very seriously...of investing in Greece before the asset prices increase."

Excerpt from NBC News -- "'The whole social issues landscape has transformed itself over the past five years because of the Internet,' Professor Irv Schenkler, an expert in crisis management at the New York University Stern Business School, told NBC News. 'Certain companies are more concerned about or more likely to react.'"

Excerpt from The New York Times -- "With the sales of physical comics faltering, ComiXology is playing a leading role in developing the technology that is allowing the craft to move online. Its library of content includes 40,000 comics from 75 major publishers. Last fall, ComiXology had its 200-millionth download."

Excerpt from Fox -- "'If I'm unable to be on time, people will also ask the question: what else am I unable to deliver?' said Professor Anat Lechner, who teaches leadership and management at NYU Stern School of Business."

Excerpt from The Economist -- "Hamilton knew what was at stake. A student of financial history, he was aware that France’s crash in 1720 had hobbled its financial system for years. And he knew Thomas Jefferson was waiting in the wings to dismantle all he had built. His response, as described in a 2007 paper by Richard Sylla of New York University, was America’s first bank bail-out."

Excerpt from The Wall Street Journal -- "Starting to assess bitcoin from an academic angle while the currency is still in its infancy allows Yermack and Miller to set the agenda for future study of the subject. 'You can help shape the field by stipulating what you think the important topics are,' Yermack says. 'For an academic, that’s fun.'”

Excerpt from Reuters -- "Little of the new credit created in the last few decades has served the overall economy. Schularick and Paul Wachtel recently ran the numbers for the United States. They show that the business sector has not borrowed from the rest of the economy since 1960. The pattern is similar in other developed countries. In other words, business profits were high enough to fund all desired investments."

Excerpt from Bloomberg -- “'It’s going to be a big market and it’s going to change how a lot of small businesses finance themselves,' said Arun Sundararajan, a professor at New York University’s Leonard N. Stern School of Business."

The Right Honorable Gordon Brown, former Prime Minister of the United Kingdom, addressed an audience of students and alumni in NYU Stern’s Paulson auditorium on April 8. He delivered the 2014 Ashok Sani (BS ’74) Distinguished Scholar Lecture, entitled, “Current Trends in the World Economy,” in honor of Ashok Sani, an Undergraduate College alumnus who had served on the School’s Board of Overseers.

Excerpt from Harvard Business Review -- "B&Q (winner of the 2006 'Age Positive Retailer of the Year' Award) says that it hires for soft skills, such as conscientiousness, enthusiasm and customer rapport, which senior workers also seem to show in abundance, while Home Depot famously looks to older store clerks for the experience-based know-how that customers demand. And these aren’t just perceptions: A report from the Sloan Center on Aging & Work at Boston College has found that, compared to younger workers, older workers do have higher levels of respect, maturity and networking ability."

Excerpt from MarketWatch -- "Whatever else you might say about today’s stock market, it is nowhere near as overheated as it was 14 years ago. And that’s not a subjective view. My conclusion is derived from a data-driven focus on objective measures that were identified by the leading academic study of investor sentiment. That study, by Jeffrey Wurgler and Malcolm Baker, who are finance professors at New York University and Harvard Business School, respectively, was titled 'Investor Sentiment in the Stock Market.'”

Academics, practitioners and policymakers gathered at NYU Stern on April 7 for a roundtable discussion on “Getting Personal With Securities Litigation in 2014,” co-hosted by the Vincent C. Ross Institute of Accounting Research and NERA Economic Consulting.

Excerpt from Inc. -- "Keen Home began with vents, but the founders insist it won’t end there. 'We’re thinking of the home as a body,' says Fant. 'The respiratory system is an analogy for the Smart Vent, but there’s also plumbing, electrical, and other forgotten--or "sleepy"--systems.'”

Excerpt from Forbes -- "Baumol argues that governments around the world have misread the threat posed by increasing healthcare costs because they do not understand that 'the economy’s constantly growing productivity simultaneously increases the community’s overall purchasing power and makes for ever improving overall living standards.'”

Excerpt from The Huffington Post -- "Brandon Fuller, the deputy director at the Urbanization Project, described the maps as 'a plea for some long-term planning' in a phone interview with The Huffington Post. Data visualizations like these, he said, have the power to help the public grasp just how quickly cities transform."

Excerpt from CNC World -- "I would not invest in Bitcoin if you're looking for a rate of return. I don't think you could consider it a good investment, especially for a poor household in a developing country that may not have much savings. Bitcoin is incredibly risky and there is no intrinsic value behind it. If you invest in a stock, there is a company paying dividends that supports the value of a stock. If you invest in a government bond, you have the government's promise to pay interest; with Bitcoin, all you really have is hope."

Excerpt from Financial News -- "But the real story may be that the Fed, itself under new management, truly wants to be a different type of regulator – one that is going to be strict, proactive and controlling. The post-crisis environment certainly creates an expectation for such a regulator, one whose stress tests, for example, are taken seriously. Rejecting Citigroup, without much explanation, might be an indicator of this transition."

Excerpt from The New Yorker -- "In one fascinating study by the business-school professors Jerker Denrell and Christina Fang, people who successfully predicted an extreme event had worse overall forecasting records than their peers. 'People who make these bold predictions tend to overestimate how likely extreme events are, so, while they may happen to hit it right once in a while, over all they're not actually good forecasters,' Fang told me."

Excerpt from OZY -- "What fiscal discipline means is no more complicated than the story of the ant and the grasshopper: it means saving when times are good so when times are bad you can have a surplus. The best third world example of this is Chile. Chile is a third world ant; the United States is virtually a grasshopper."