Experience Stern | News & Events

Excerpt from Forbes -- "As brands like Starbucks, Dove and Pepsi have discovered the hard way, if potential associations are not carefully, objectively and sensitively assessed, there could be a negative backlash and with the speed of virality, the losses can outbalance the gains. Authenticity and brand fit are incredibly important new program and partnership screeners."

Excerpt from BBC Capital -- “If you’re competing for attention there’s an arms race – and companies aren’t going to introduce stopping cues, for example, if none of their competitors are doing the same thing. If they can’t keep you glued to their products, they’re unlikely to attract ad and referral revenue.”

Excerpt from Anadolu Agency -- "Tulin Erdem, who chairs the Marketing Department at New York University's Stern School of Business, was among this year's honorees by the Society of Foreign Consuls in New York, founded in 1925, which represents the world’s largest consular corps, according to the group."
 

Excerpt from CGTN -- "'Ultimately... the CEO has to make a stand and say this is what we stand for. Enough is enough. A lot of families shop at our stores, a lot of families use our airline and we don’t want to see... children murdered anymore,' Winer said."

Excerpt from MarketWatch -- "This additional pattern is that periods of high volatility tend to be clustered together — an insight that traces to research conducted by Robert Engle III, a finance professor at New York University who received the Nobel Prize in economics in 2003 for his work along these lines."

Excerpt from TheStreet -- "'Right now, Amazon cannot be a bank. There is a very clear legal prohibition against [commerce companies] becoming banks,' [White] told TheStreet. 'Walmart tried 10 years ago and got the door slammed in its face.'"

Excerpt from The Economic Times -- "Inflation is back but inflation is 2%, 2% is not astronomically high inflation. It is actually inflation that is consistent with a healthy economy. When we talk about inflation, we have to realise that part of the reason of inflation is the fact that the US economy is finally delivering wage increases."

Excerpt from Forbes -- "All brands need to be true to their values. Their actions and initiatives need to reflect these values. Their stakeholders will call them out if they don’t, especially in a transparent marketplace. When asked on a recent news program why Delta made the decision it did relative to the N.R.A., Bastian explained that the leadership team felt it was the right thing to do for the brand."

Excerpt from Forbes -- "All the activities, guided discovery, and curation of tasteful, high quality, accessibly priced merchandise, make visiting eslite spectrum songyan store a form of entertainment for individuals, couples, and multi-generational families."

Excerpt from BNN Bloomberg -- "These tariffs are not only bad policy, but also bad economics."

On March 5-6, NYU Stern’s Center for Sustainable Business hosted its first annual Practice Forum entitled, “Working Together to Build the Financial Case for Sustainability”.

The NYU Stern Center for Global Economy and Business will host the Global Investing in China panel discussion on March 5, 2018. 

Excerpt from NBC News -- "'I could see some consumers getting upset because they want autonomy and freedom to do what they want, but I find that most people leave those experiences and feel very grateful to the person who asked them to put the phone away,' says Barasch. 'It takes away the choice. People always appreciate not having to choose.'"

Excerpt from The New York Times -- "Tulin Erdem, chairwoman of the marketing department at New York University’s Stern School of Business, said the 'Back to the Bar' initiative created a 'nice experience for customers to see Bacardi employees, for community building, and for employees to see how customers relate to the brand.'"

Excerpt from The New York Times -- "'Netflix is No. 1, spending 8 billion on original scripted television content and Amazon is No. 2, with 5 billion,' said Scott Galloway, the author of 'The Four: The Hidden DNA of Amazon, Apple, Facebook and Google.' 'Hastings and Bezos are the new studio chiefs, the new kings. Amazon could create the next "Game of Thrones" and monetize it by selling paper towels.'"

Excerpt from Pacific Standard -- "After viewing each ad, participants rated it for believability and bias, and assessed the sponsoring candidate in terms of honesty, sincerity, and qualifications for the job. For the second study, the 338 participants read and evaluated fictional campaign ads that did or did not conclude with the tagline. The results: 'Not only did the "stand by your ad" tagline enhance the perceived believability of policy attack ads,' the researchers write, 'it also produced more positive evaluations for the ads' sponsoring candidates.'"

Excerpt from The New York Times -- "'When companies go on acquisition sprees like this, they can suffer from what some call indigestion,' said Robert Salomon, an associate professor at the Stern School of Business at New York University. 'Deals are incredibly complex,” he added. “The real work is what happens after you buy something.'"

On March 2, the NYU Stern Private Equity Club (SPEC) will host its 13th annual Stern VC & PE Conference. 

Excerpt from C-SPAN -- "In 2010, when Steve Jobs was looking very thin, students started asking me, 'What's going to happen?' How much of that magic is in the man himself, or how much of it is actually just a myth and it's really at Apple? Is that innovation capacity embedded in the organization structure, in the routines of Apple, or was it really him? Will we lose it? Is there a successor, can it be handed down? And fundamentally what people wanted to know was, 'Can I do it? How can I have that innovative capacity?'"

Excerpt from Delta Sky Magazine -- "Like NYU Stern's traditional full-time MBA, the Andre Koo Tech MBA targets students with several years experience, but it has a more specialized focus: 'We are looking for people with a very, very deep interest in technology and a background in technology,' [Sundaram] says. 'It is aimed at people who are very clear that this is the career path they want to follow.'"

Excerpt from Stamford Advocate -- "'RBS is generally pulling back, and I don’t think there’s a lot the governor or state Legislature can do to avoid the pulling back,' said Lawrence J. White, a professor of finance at New York University. 'Trying to give them subsidies to stay is a losing bid. You can’t turn back the clock.'"

Excerpt from Mic -- "Now, there are few investments that grow as much or as quickly as stocks: $100 invested in Treasury bonds in 1928 would be worth about $7,000 today, according to calculations from New York University finance professor Aswath Damodaran. That same money invested in the stock would be worth nearly $400,000."

Excerpt from The Sun -- "Discovered in 1999, the effect was identified when a Mr McArthur Wheeler robbed two banks in Pittsburgh, USA, in broad daylight without a balaclava masking his face. Later that day, clear footage of Wheeler was all over the local news. He had smeared lemon juice on his face, thinking it would make him invisible to security cameras. Wheeler knew that lemon juice was used as invisible ink in letter writing but was stupid enough to believe it would hide his identity. This case came to the attention of David Dunning, a Cornell University psychology professor and his student Justin Kruger. And eventually it became the first recorded example of the Dunning-Kruger Effect."

Excerpt from Livemint -- "The recent restrictions placed by Indian exchanges are against our own long-term interests: providing fair, competitive markets for our own investors. Investors will gravitate towards venues that provide best execution, greatest liquidity through the lowest transaction costs, minimal frictions in terms of regulatory costs."

Excerpt from The Economist -- "The emergence of AVs helpfully coincides with a change in the structure of cities, says Shlomo Angel, an urban-studies expert at New York University. He argues that the monocentric model, with a centre surrounded by suburbs, is a thing of the past. In many large American and European cities, jobs are moving from downtown to the periphery, and workers increasingly commute from one suburb to another, rather than to and from the centre. His analysis shows that 75% of jobs in a typical American city are outside the urban centre."