Faculty News
Professor Thomaï Serdari is interviewed about Hermès' "Footsteps Around the World" series on the brand's corporate social responsibility efforts
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Excerpt from Luxury Daily -- "'The series primarily isolates specific areas in which Hermès has been groundbreaking to ultimately bring out the humanistic profile of the firm, a differentiation point that only very few luxury brands can claim to cultivate,' Ms. Serdari said. 'The type of information communicated through this series is not new to those who know the brand well, but it is told in a compelling and contemporary form of storytelling that keeps the viewer engaged.'"
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