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Excerpt from Bloomberg Quint -- "'This is a company which spends $9 billion in content; and if they keep doing it, they will go bankrupt,' he told BloombergQuint in an interview. Damodaran, who has studied Netflix valuation, said he didn’t know what binge watching TV was, until he learnt it from Netflix. By changing the way the game is played, Netflix has made it look like it can win, he said. 'The danger though is, in the process of winning the market, it might actually destroy itself as a business.'"

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