Faculty News
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Professor Paul Hardart discusses the business impact Georgia's recently-enacted Heartbeat Bill will have on entertainment companies
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![The Atlantic logo The Atlantic logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_031336.jpg?h=cd55d432&itok=XsAnfED3)
Excerpt from The Atlantic -- "Paul Hardart, a marketing professor at New York University and a veteran of the film industry, says that celebrities have forced studios’ hands. 'Studios also have to keep in mind that they have talent they want to keep happy,' he explains."
Faculty News
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![The Atlantic logo The Atlantic logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_031336.jpg?h=cd55d432&itok=XsAnfED3)
Excerpt from The Atlantic -- "Paul Hardart, a marketing professor at New York University and a veteran of the film industry, says that celebrities have forced studios’ hands. 'Studios also have to keep in mind that they have talent they want to keep happy,' he explains."