Faculty News
Professor Henry Assael is quoted in an article on the decline of company attack ads
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Excerpt from The New York Times -- "Across all industries, attack ads appear to be softening, according to Henry Assael, a marketing professor at New York University. 'Generally,' he said, 'the American consumer doesn’t like to see a fight going on — they would prefer to see just a straight story than one company attacking another.'"
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