Faculty News

Professor Adam Alter's book, "Irresistible," is cited in an article on Instagram's move to hide likes

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Excerpt from PR Week -- "Adam Alter, author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, says our brain responds to receiving social media likes the same way it responds to drugs - and that not knowing how many likes you’ll get makes it highly addictive."

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