Faculty News
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Prof. Jeffrey Carr on Taylor Swift's brand-building strategy
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![Inc. logo Inc. logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_032187.jpg?h=cd55d432&itok=yLsIa-kK)
Excerpt from Inc. -- "'It is incredibly difficult to start to do things that are not within people's expectations because that brand promise comes with expectations,' says Carr. 'What is impressive about Swift is that ability to cross lines.'"
Faculty News
—
![Inc. logo Inc. logo](/sites/default/files/styles/192w_x_144h/public/assets/images/con_032187.jpg?h=cd55d432&itok=yLsIa-kK)
Excerpt from Inc. -- "'It is incredibly difficult to start to do things that are not within people's expectations because that brand promise comes with expectations,' says Carr. 'What is impressive about Swift is that ability to cross lines.'"