Faculty News

Prof. Jeffrey Carr on Taylor Swift's brand-building strategy

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Excerpt from Inc. -- "'It is incredibly difficult to start to do things that are not within people's expectations because that brand promise comes with expectations,' says Carr. 'What is impressive about Swift is that ability to cross lines.'"
Faculty News

Prof. Arun Sundararajan on the future of employment

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Excerpt from Quartz -- "As NYU Stern professor Arun Sundararajan tells Quartz, 'being employed full-time by one company may soon be the exception rather than the rule.'"
Student Club Events

23rd annual Stern Women in Business (SWIB) conference

Henry Kaufman Management Center
On Friday, February 6, Stern Women in Business (SWIB) will host their 23rd annual conference, themed, "The Economics of Success: Joint Advocacy for Better Business."
School News

Stern's MS in Business Analytics degree is featured; Assistant Dean Roy Lee is quoted

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Excerpt from BusinessBecause -- "Stern’s inaugural class in 2013 attracted students from a wide range of industries, from healthcare to manufacturing and venture capital, said Roy Lee, assistant dean of global degree programs. Demand has been insatiable. 'For both years, we filled a maximum class of 60, and for both we closed out the admissions cycle a month and half early, with a waiting list for the following year,' added Roy."
School News

Stern's William R. Berkley Scholarship Program is featured

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Excerpt from Clear Admit -- "The William R. Berkley Scholarship Program, established in 2013, covers the full two-year tuition and fees for NYU Stern’s full-time MBA program. It also provides a housing stipend of $18,000/year and an additional $10,000/year stipend for books and other expenses. Successful entrepreneur William R. Berkley (BS 1966) created the program that bears his name with a $10 million donation. He pursued his MBA at Harvard Business School immediately after graduating from Stern and wanted to provide similar opportunities for other aspiring young students like himself."
Faculty News

In an op-ed, Prof. Nicholas Economides outlines the Syriza party's limited options for reviving Greece's economy

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Excerpt from Fortune -- "Given that there are few, if any options left, it is time for a new 'kolotoumba.' We’ll likely see Syriza soften its leftist position in the coming months, as the first sign happened this week when Varoufakis abandoned the pre-election promise to erase a chunk of Greece’s public debt. Instead, he promised that the country would pay down its entire debt under new terms. It’s also likely that Greece will drag things out for a few more months, possibly reverting back to its previous rescue package so that Greek banks have enough money to stay afloat."
Faculty News

Prof. Justin Kruger's research on punctuality is cited

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Excerpt from Inc. -- "When Justin Kruger, a professor at NYU's Stern School of Business, asked people to estimate how long it would take them to get ready for a date, do all of their holiday shopping, format a computer document and prepare a meal, participants came up with much more accurate guesses when they 'unpacked' a task. This means they considered the very detailed step-by-step process required to get their to-do items done."
Faculty News

Prof. Arun Sundararajan on allowing Airbnb and Uber to self-regulate

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Excerpt from The Washington Post -- "'As the number of small businesses gets larger, and as the size of each small business gets smaller,' Sundararajan says, 'the overhead that this is going to impose on a regulatory authority is going to be pretty extensive. It seems sort of socially efficient to delegate that.'"
Faculty News

Prof. Gavin Kilduff's research on rivalry is featured

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Excerpt from Entrepreneur -- "While Kilduff stipulates that in any real-world case studies there are various factors at play and so attributing causation can be tricky, he points to the rivalry between U.S. automakers in the 1990s. 'It seems as if those three automakers were so intensely competing with one another that they didn't pay attention to anyone else, allowing Japanese automakers to come in and overtake them.' A similar dynamic likely played out between Coke and Pepsi. The soft drink giants poured so much energy into tracking one another's movements that Kilduff speculates they entirely missed the emergence of popular new energy and health drink brands."
Faculty News

Prof. Robert Salomon on Staples's acquisition of Office Depot

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Excerpt from Marketplace -- "The rise of big-box stores and online retailers like Amazon have since changed the competitive landscape, says Robert Salomon, an associate professor of management and organizations at NYU's Stern School of Business."
School News

MBA student Lindsey Melki and Michael Petit (MBA '14) are highlighted in a story on veterans pursuing MBA degrees

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Excerpt from BusinessBecause -- "Lindsey came to the high-ranking business school after a career piloting Blackhawk helicopters over Iraq and training thousands of US soldiers, many of whom may soon enter the civilian workforce. 'Coming to Stern is the first step I’m taking as I prepare to move into the corporate realm,' she told NYU Stern’s website. 'I feel the army has given me the leadership experience I need. There are other areas of business in which I still have a lot to learn.'"
Faculty News

Prof. Nicholas Economides on Greece's relationship with the ECB

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Excerpt from Fortune -- "Without fresh funding, Greece could go bankrupt by mid-2015 at the latest. 'This puts the ECB in the most central position,' says Economides. 'The ECB is in a position to throw Greece out of the Euro. They’re not politicians, they’re a bank. Depending on the ECB is an extremely risky position for the new government to put themselves in.'"
Faculty News

Prof. Kim Schoenholtz on when the Federal Reserve will raise interest rates

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Excerpt from Bloomberg -- "In some sense, you could argue that when the Fed starts to normalize after this very unusual period, that that will be actually psychologically helpful because it will tell the world that the US is back on a normalization path. That will be a sign of health. I don't expect the Fed to rush into this. In fact, you could argue that, with oil prices having fallen so far, that that will give the Fed a bit of a chance to be even more patient. Inflation is lower and we have had a positive supply-side shock. If anything, the textbook response to that is to wait longer."
Faculty News

Prof. Nouriel Roubini outlines factors contributing to inequality

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Excerpt from Bloomberg -- "Before we find a policy solution, we have to understand the reason why there is this rising inequality. I think it's a combination of factors that are complicated. One is that technological innovation is becoming increasingly capital-intensive, skill-biased and labor saving. Eventually, the robots are going to replace lots of not just blue collar, but even white collar jobs. And, secondly, trade and globalization has lead to competition from Asia and other parts of the world for low-value-added, low-skill jobs, both in manufacturing but now in services... Third of all, there is this winner-take-all, superstar effect. If you are the best trader, the best banker, the best lawyer... of course you now have a market of potentially billions of consumers of your products and services. And therefore, they can enjoy more of the benefits of globalization. So there are many different factors that are leading to this concentration of income and wealth."
Faculty News

Prof. Thomaï Serdari on Bottega Veneta's new multimedia microsite

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Excerpt from Luxury Daily -- "'For a brand like Bottega Veneta, a brand of inconspicuous quality that relies heavily on the quality of materials, design and craftsmanship, building the microsite is a studied strategic initiative,' said Thomaï Serdari, Ph.D. brand strategist and adjunct professor of marketing at New York University, New York. 'It allows the brand to tell the story of the product and treat it as an exceptional entity amongst its other offerings.'"
Faculty News

Prof. Arun Sundararajan's congressional testimony on the sharing economy is cited

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Excerpt from AFP -- "Arun Sundararajan, a New York University economist who studies the sharing economy, told a January congressional hearing that 'this transition will have a positive impact on economic growth and welfare, by stimulating new consumption, by raising productivity, and by catalyzing individual innovation and entrepreneurship.'"
Faculty News

Prof. Stephen Brown's research on the Dow Theory is featured

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Excerpt from Marketwatch -- "Consider a study conducted in the mid-1990s by three finance professors — Stephen J. Brown of New York University, William Goetzmann of Yale University and Alok Kumar of the University of Miami. They fed Hamilton’s market-timing editorials from the early decades of the past century into neural networks, a type of artificial-intelligence software that can be 'trained' to detect patterns. Upon testing this neural network version of the Dow Theory over the nearly 70-year period from 1930 to the end of 1997, they found that it beat a buy-and-hold strategy by an annual average of 4.4 percentage points. Their study appeared in the August 1998 Journal of Finance."
Faculty News

Prof. Arun Sundararajan discusses contract employment in the sharing economy

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Excerpt from WIRED -- "'The broader context here is for us to start thinking about a safety net that is creative, that is not contingent on employment by a large company,' says Arun Sundarajaran, a professor at New York University’s Stern School of Business."
Faculty News

Prof. Aswath Damodaran on reports of Google and Uber developing driverless cars

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Excerpt from San Francisco Chronicle -- "New York University finance Professor Aswath Damodaran said the entire brouhaha centers on a fantasy. 'What we have is two companies supposedly fighting over a market that does not even exist,' he wrote in an e-mail."
Faculty News

Prof. Nicholas Economides on the future of Greece's economy

Excerpt from Bloomberg -- "'Without European loan support, Greece will run out of money in March, possibly sooner,' said Nicholas Economides, professor of economics at New York University’s Stern School of Business. 'This could result in a new Greek bankruptcy within the euro or even a "grexit,"' the term used for a Greek withdrawal from the common currency."
Faculty News

Prof. Anindya Ghose's research on the link between Craigslist and HIV is featured

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Excerpt from Newsweek -- "Conducted by Jason Chan, assistant professor of information and decision sciences at the University of Minnesota and professor Anindya Ghose from NYU’s Stern School of Business, the study revealed a surprising increase in cases of HIV when a city adopted the intermediary service provider."
Research Center Events

Economic Outlook Forum

Henry Kaufman Management Center
The NYU Stern Center for Global Economy and Business will host the Economic Outlook Forum on February 3, 2015.
Faculty News

Prof. Melissa Schilling's amicus brief on the Forest Laboratories anti-trust case is cited

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Excerpt from Clinical Leader -- "But will the ruling promote competition and consumer welfare, or will it have the exact opposite effect? Attorneys from the law firm Ballard Spahr, along with Melissa Schilling, a professor from New York University’s Stern School of Business, have filed an amicus brief on behalf of 12 leading professors of management, organization, and policy supporting an appeal of the district court ruling. The brief notes the high cost of research and development will result in the injunction having the opposite effect. According to the brief, 'To the contrary, it is inefficient and anti-competitive to force a company to continue to support a product that it has replaced and for which the government’s witness agrees there is no 'market need.'"
Faculty News

In an op-ed, NYU Global Research Prof. Ian Bremmer explains how companies can thrive during geopolitical crises

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Excerpt from Strategy + Business -- "Sustaining a business in uncertain times requires executives to prioritize stability, resilience, and relationship management. Underpinning all three is a shift in strategic direction—from a focus on growth above all else to a focus on having enough. You make your company prosper enough by maintaining and improving the quality and caliber of what you do. You decentralize your business enough so that the parts can be strong if the whole faces risk. And you maintain and improve the relationships that your business depends on enough by integrating them with your whole company. Developing these executive practices won’t shield you from crisis, but it will help ensure that when the dust settles, your company is not just standing, but moving forward."
Faculty News

Prof. Justin Kruger discusses his research on punctuality

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Excerpt from The Wall Street Journal -- "'This is a judgment that you’d think that people would be motivated to get right,' said Justin Kruger, a social psychologist and professor in the marketing department at NYU’s Stern School of Business. 'There are all sorts of disincentives and punishments for being late, and the paradox is we’re late even when those punishments and consequences exist.'"