Experience Stern | News & Events

Excerpt from Forbes -- "The Harvard Business School Case, El Bulli: A Taste of Innovation, provides business lessons from the way Ferran Adria innovates (the Catalan chef, thought by many to be the most creative chef in history) and it truly changed my life. Ferran’s methods inspired both my book, Catalyzing Innovation and innovation program for global executives, Inventours™, and it made me far more observant of how others innovate across industries, wherever I go. Given how much I learned by studying Ferran, I thought learning how the best 'mixologists' innovate could yield similar insights, given the art and entertainment form inventive craft cocktails have become."

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