Press Releases
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New Study Reveals Secrets to Increasing Unplanned Purchases
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In the first study of its kind, Professor Sam Hui of the NYU Stern School of Business and co-authors use in-store video tracking to observe grocery shopping from the shopper’s point-of-view. The researchers use this new data set, in conjunction with an entrance survey of purchase intentions, to study consumer behavior.
Press Releases
—
In the first study of its kind, Professor Sam Hui of the NYU Stern School of Business and co-authors use in-store video tracking to observe grocery shopping from the shopper’s point-of-view. The researchers use this new data set, in conjunction with an entrance survey of purchase intentions, to study consumer behavior.