Faculty News

Prof. Jason Greenberg on how small businesses can compete with larger chains during the holidays

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Excerpt from Pittsburgh-Tribune Review -- "Generally speaking, small businesses should be cognizant of what they do better than their competition whether it is other small businesses or large chains,' said Jason Greenberg, an assistant professor in New York University's Leonard N. Stern School of Business. 'This might include having a more convenient location, better service or a layout that is more intuitive and easier to navigate than competitors. It may also be the case that small businesses carry products that larger retailers do not.'”

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