Faculty News
Prof. Jeffrey Carr identifies an essential element of branding
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![The New York Times Logo The New York Times Logo](/sites/default/files/styles/480w/public/assets/images/uat_027320.jpg?itok=RQHGFvsu)
Excerpt from The New York Times -- “'You can connect a brand to a product,' he said, 'but branding today is a lot more about emotional attachment.'”
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