Faculty News

Professor Russell Winer is quoted in a feature story on Super Bowl advertising

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Excerpt from the Stamford Advocate -- "Clearly the benefit of the ads can be great. But there is a basic problem of clutter and there being lots of ads. The challenge is getting your message across to the audience."
Faculty News

Professor Adam Alter is interviewed about how streetwear brands are using scarcity and social media to drive demand

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Excerpt from BBC -- "The beauty of fashion is that it’s conspicuous; everyone knows what you’re wearing, so if you’re wearing a scarce, fashionable product, you get the benefit of knowing privately that you own something scarce, but also the benefit of being able to show other people that you own a scarce product."
Faculty News

Professor Thomaï Serdari shares takeaways from two articles on the luxury fashion industry

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Excerpt from the Financial Times -- "[Balanciaga] Creative director Demna Gvasalia and CEO Cédric Charbit have updated the brand’s DNA with contemporary elements of streetwear that make the brand relevant today. Additionally, the luxury house showcases the type of combined leadership (creative and business) that many other brands should follow as they strive to grow in the oversaturated fashion industry."
Faculty News

Professor Aswath Damodaran's research on stock market returns is referenced

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Excerpt from The Wall Street Journal -- "...from 1928 through 2017, the S&P 500, including dividends, generated an average annual return of 9.65%, compared with 4.88% for 10-year Treasury notes, according to data from Aswath Damodaran, a finance professor at New York University’s Stern School of Business."
Faculty News

Professor Arun Sundararajan discusses the implications of Waymo's lawsuit against Uber on the sharing of intellectual capital and the difficulty in defining where the companies end and the workers begin

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Excerpt from The Washington Post -- "'It’s very hard to draw the line between what an engineer has acquired on their own and what is the property of the company and has been embedded in a product,’ [Sundararajan] said. ‘But the spillover of engineers working for one company and going to another after acquiring valuable knowledge is endemic in Silicon Valley and in the tech sector in general.'"
Faculty News

Professor Thomaï Serdari explains why some fashion retailers are selling their merchandise in bundled sets

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Excerpt from Fashionista -- "The ultimate goal is to save time, especially on routine activities, and focus on experiences that matter more. Additionally, since social media has made everyone’s life more public, people want to be certain that their posts reinforce public perception about their personal style. They will happily invest in kits/bundles that ensure they appear stylish."
Faculty News

Professor Priya Raghubir is interviewed about Groupon's Super Bowl ad and mission to re-establish its brand

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Excerpt from CNNMoney -- "Raghubir, the marketing professor, said that if Groupon wants to succeed, it will have to do more than reintroduce a tweaked product to old clients. It will have to repair its reputation. And it'll take more than a clever Super Bowl ad to do that. Customers understand that they can save money with Groupon, she said. But they may have been burned before. It will take time to prove to them that they can trust this version of Groupon."
Faculty News

Professor Nouriel Roubini shares his views on bitcoin

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Excerpt from Bloomberg -- "Nouriel Roubini of Roubini Macro Associates said Bitcoin is the 'biggest bubble in human history' and this 'mother of all bubbles' is finally crashing, in an interview with Tom Keene and Francine Lacqua on Bloomberg Television. Bitcoin dropped below $8,000 Friday, a 60 percent tumble from its peak of $19,511 on Dec. 18. It isn’t just Bitcoin, Roubini added. There are more than 1,300 cryptocurrencies or initial coin offerings, and 'most of them are even worse' than the largest digital token. These constitute a 'a bubble to the power of two or three,' he said."
Faculty News

Professor Richard Sylla shares insights on business leaders throughout history in "Creative Trailblazer"

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Excerpt from Biography - "...I think [Steve Jobs] saw possibilities that other people didn't see, which is a characteristic of most great entrepreneurs."
Faculty News

Professor Tom Meyvis discusses how Apple fell short of expectations in marketing the iPhone X

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Excerpt from MarketWatch -- "Apple is usually a leader in branding and messaging, but this time it stumbled, said Tom Meyvis, professor of marketing and coordinator of the Ph.D. program in marketing at the Stern School of Business at New York University. Consumers were faced with too many iPhones being released at the same time, and too many variations of the iPhone X, he said. 'Consumers eventually adapt to everything, even continuous improvements,' Meyvis said."
Faculty News

Professor Tensie Whelan shares insights on how smart technology can contribute to sustainability

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Excerpt from The Huffington Post -- "'A talking fridge that adjusts its energy use to be less intensive and helps you better manage your food so you have less food waste would be extremely useful,' said Whelan of NYU."
Faculty News

Professor Stijn Van Nieuwerburgh's work on European Safe Bonds is featured

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Excerpt from The Economist -- "This week’s proposal—for a new asset, sovereign-bond-backed securities (SBBS)—both leaves states responsible for their own debts and encourages banks to diversify sovereign risk. Issuers of SBBS, which could be public- or private-sector entities, would buy euro-area government bonds at market prices, and repackage them. Buyers of SBBS would be paid interest and principal (and be exposed to default) as if they owned the underlying bonds."
Faculty News

In an in-depth interview at the World Economic Forum in Davos, Professor Michael Posner discusses the ethical challenges facing social networks and businesses

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Excerpt from Business Insider -- "I think there's a challenge on the business side figuring out how to both be profitable. I'm pro company; I want companies to make a profit. But how to then operate in a globalized environment — globalized world — where we have very weak governments and very powerful companies. And so the idea that government alone is going to protect people from all the things that can go wrong — inequality, mistreatment of workers, etc. — it's not realistic."
Faculty News

Professor Dolly Chugh's research on implicit social cognition and bias among managers is referenced

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Excerpt from Professional Planner -- "'The frantic pace of many of our lives leads us to rely on' fast thinking, which may not be suited to facing ethical dilemmas, which may require a slower thought process, Dolly Chugh wrote in a paper published in Social Justice Research."
Faculty News

Professor Lawrence White discusses the Royal Bank of Scotland's layoffs in Stamford, Connecticut

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Excerpt from the Stamford Advocate -- "'Shrinking its footprint generally has been part of the recovery for RBS,' Lawrence J. White, a professor of economics in New York University’s business school, said in a recent interview. 'It shouldn’t come as a big surprise that as part of the overall shrinking that they would be shrinking their North American operations.'"
Faculty News

Professor Adam Brandenburger highlights NYU Shanghai's partnership with the WeWork Creator Awards

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Excerpt from China News -- "We understand the importance of creative thinking in the local entrepreneurial ecosystem and we are honored to work with the WeWork Creator Contest to help creators realize their dreams."
Faculty News

Professor Scott Galloway advocates for the breakup of Amazon, Apple, Facebook and Google, referencing his book, "The Four"

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Excerpt from Fox Business -- "Scott Galloway, a professor at New York University Stern School of Business and author of the best-selling 'The Four,' said these companies distort financial markets and capital flows. 'The reason why they need to be curbed or specifically broken up is that as evidence today, we don’t have fair competition,' he told FOX Business’ Liz Claman on 'Countdown to the Closing Bell.'"
Faculty News

Professor Anindya Ghose discusses the value of mobile data for marketers to better serve their customers, from his book, "Tap"

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Exerpt from MIT Sloan Management Review -- “Smartphones rule our lives. We text, swipe, and shop from our devices. And every time businesses tap into these phones, they are generating valuable streams of data that, using combinations of machine learning, data science, and artificial intelligence, they can put together and figure out a better way to curate their messages and their offers.”
School News

Undergraduate student Alex Grieco highlights her favorite aspects of attending Stern

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Excerpt from Poets & Quants -- "NYU has given me so many unbelievable opportunities and experiences that I know could not happen in any other university. ... Just last month, I was able to attend a Ranger’s ice hockey game at Madison Square Garden! Another exclusive Stern opportunity I am looking forward to: Hong Kong for our spring break as part of our International Studies Program (more details to come on this in the spring)!"
Faculty News

Professor Vasant Dhar is interviewed about how AI will benefit workers in non-STEM industries

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Excerpt from Moneyish -- "'If you think of the kinds of opportunities that these new capabilities will lead to, it’s almost like the sky’s the limit,' Dhar concluded. 'If you’re a writer and suddenly you have the ability to query the entire world … and have the computer come back and give you an intelligent answer — the scope of productivity is just huge.'"
School News

Roxanne Hori, Associate Dean of Corporate Relations, Career Services and Leadership Development, is quoted in a feature story on the increased emphasis on diversity in the workplace among employers

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Excerpt from the Financial Times -- "Although recruiters talk about the need to have a diverse environment, Hori still believes that the primary motivation is not to miss out on the best graduates. 'I’d like to think it’s a heart and soul move,' she says. 'But there are many more options today for the top talent on MBA programmes.'"
School News

The decision by the city of Valledupar, Colombia, to accept recommendations for a new public space economic model from a group of MBA students and Research Scholar Nicolás Galarza as part of a Stern Solutions experiential learning project is featured

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Translated excerpt from El Pilon -- "Nicolás Galarza explained, 'during the investigation we realized that there are several collaborative schemes in which the private sector manages and is responsible for the maintenance of parks, freeing those burdens from the mayorships. This is a win-win scheme: from the point of view of the private sector, this means that it will be a park that will have more people visiting, improves security, improves traffic, businesses increase their sales, improves the value of the properties; and from the point of view of the administration, significant resources are saved to be allocated to other priorities for the city...'"
Faculty News

Professor Scott Galloway discusses Amazon's strategy for choosing a location for its second headquarters

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Excerpt from CNBC -- "...I think Amazon already knows where they want to be and they're just creating this hunger games environment to mature the best term sheet possible and then give it to the city's mayor where they want to be and ask him or her to match it, which will be irresistible."
Faculty News

Professor Russell Winer is interviewed about consumer choice and higher education marketing

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Excerpt from Evolllution -- "I think it’s more and more important for schools to develop a sound point of difference or what we call a value proposition to try to get through a quarter of all the schools on contact. How do you develop a compelling message to our prospective enrollees at the college when they’re being exposed to all kinds of media, all kinds of information from other schools all the usual kinds of marketing devices? Colleges and universities have reacted by becoming much more consumer oriented, reaching students, reaching their parents, reaching the guidance counselors, and reaching the senior educators."
School News

Senior Research Scholar Alain Bertaud shares insights on urbanization in China

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Excerpt from South China Morning Post -- "'Urbanisation didn’t happen (in China) because the government wanted the country to urbanise,' noted Alain Bertaud, urban planner and senior research scholar at the US’s NYU Stern Urbanisation Project. 'The economy asked for it, and the people voted with their feet. The government have had to cope with urbanisation rather than it being a deliberate policy decision. In a way, they are paying the price of this rapid urbanisation now.'"