Faculty News

Professor Priya Raghubir is interviewed about Groupon's Super Bowl ad and mission to re-establish its brand

—
CNNMoney logo
Excerpt from CNNMoney -- "Raghubir, the marketing professor, said that if Groupon wants to succeed, it will have to do more than reintroduce a tweaked product to old clients. It will have to repair its reputation. And it'll take more than a clever Super Bowl ad to do that. Customers understand that they can save money with Groupon, she said. But they may have been burned before. It will take time to prove to them that they can trust this version of Groupon."

Read more